Public Reaction to Targeted Advertising
Posted on October 17, 2009
Dr. Joseph Turow, University of Pennsylvania
If you would like to learn what the public says about their attitudes toward behaviorally-targeted advertising, this audio interview is for you.
A recent study conducted by the University of Pennsylvania and the University of California at Berkeley concludes that a two-to-one majority of Americans do not want marketers to tailor advertisements to their interests. The 1,000-person survey further indicates that nearly 90% of us particularly object to anonymous tracking of our Web-surfing for purposes of creating behaviorally-targeted ads.
Our interview today is with Dr. Joseph Turow of the University of Pennsylvania who was one of the authors. Read more…
Filed Under Podcast Audio | Leave a Comment
