Interviews with Digital Media Thought Leaders

Targeted Advertising for On-Demand Video (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on October 16, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…

Targeted Advertising for On-Demand Video (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on October 13, 2007

Download iPod Video

If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…