Olympics and Court Action May Accelerate DVR Adoption
Posted on September 1, 2008
A recent appellate court decision, in combination with the NBC’s Olympic TV viewing experience, may well prompt acceleration in the adoption of DVRs (e.g. TiVo’s). I discuss the points with Jim Burger, who is a copyright attorney with DowLohnes in Washington D.C.
Originally Cablevision announced plans to offer a DVR (Digital Video Recorder) service to be hosted within the physical CATV network instead via on-premises equipment that must be installed in the homes of individual subscribers. One advantage is that the “networked-DVR” would enable Cablevision to roll out the service through many of the set-top boxes already deployed with subscribers. Thus, the company could avoid the expense of installing new set-top boxes for those subscribers choosing the DVR service. Read more…
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Targeted Advertising for On-Demand Video (Part 2 of 2)
Posted on October 16, 2007
If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).
Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…
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Targeted Advertising for On-Demand Video (Part 1 of 2)
Posted on October 13, 2007
If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).
Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…
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