How to use Google AdWords

Posted on October 31, 2009

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If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.

Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…

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Future of Video Advertising: 5 Conclusions

Posted on June 23, 2009

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If you would like to learn five major conclusions from our new research report entitled Future Developments in Video Advertising, this video is for you.

1. The advertising market will shrink for several years to come. Even five years in the future aggregate advertising spending will be smaller than it was in last year. We project total advertising revenues of $245 billion in 2013 as compared to $285 billion in 2008. Internet advertising will gain share from 8% to 22%.

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