Rewriting Apple’s History
Posted on February 6, 2010
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As Mark Twain put it, “Very few things happen at the right time, and the rest don’t happen at all. The conscientious historian will correct these defects.” Normally the winners write history, but Apple’s success and lofty stock price has given a number of media executives a bad case of P/E envy. They’re distorting the past by accusing Apple of dictating terms of media consumption on the Internet.
For example, when Apple convinced the recorded music industry to sell digital downloads in 2003 it allocated seventy percent of the sales proceeds to the record labels and music publishers. One might suppose a business partner would be happy with a 70% share of incremental revenues, especially when that partner incurs almost no added cost. Perhaps they actually were smugly pleased with the deal originally. Maybe they figured Apple had been suckered into giving them more than twice as much as it kept for itself. Read more…
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Will Consumers Pay for Hulu.com Videos?
Posted on November 7, 2009
Phil Leigh
Will consumers pay to watch TV shows and movies at the hulu.com website?
Hulu.com’s website hosts popular TV shows and movies after they have been released normally. Owners include Disney, NBC-Universal, and News Corporation (Fox). Viewers can watch shows for free but in exchange must also watch commercials since the videos are streamed and not downloaded. Last month, Chase Carey who is the President of News Corporation said that Hulu should start charging fees sometime next year. Presumably he envisions a premium subscription service providing more content or viewing time in exchange for a monthly fee. Read more…
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Stories Abide
Posted on October 24, 2009
Phil Leigh
Inexorable expansion of the Internet results in a lockstep growth in anxiety about threatened obsolescence among incumbent media participants. Yet whatever the changes affecting media, storytelling remains the timeless value.
Even before humanity learned how to record them, the Greek Myths were passed down from generation-to-generation by oral repetition. Itinerate poets travelled around the Eastern Mediterranean retelling the stories of The Iliad and The Odyssey before Homer wrote them down about 3,000 years ago. While the media changed from spoken word to written text, the public appetite for stories was undiminished and may have even accelerated. Read more…
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How to Watch iPhone Movies on Your TV
Posted on September 3, 2009
If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.
Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Read more…
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How My Video Consumption Changed
Posted on August 17, 2009
Phil Leigh
If you would like to learn how my media usage changed during a recent period of enforced idleness, this audio program is for you.
Owing to medical leave during the past two-weeks I have been relatively inactive at the office. This led to an increase, as well as a change in the pattern of, media consumption. Today’s podcast explains how. Read more…
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Profound Implications of Video-Centric Wikipedia
Posted on July 23, 2009
Phil Leigh
If you would like to consider the implications of a video-centric Wikipedia, this audio program is for you.
As reported in Technology Review, the Wikipedia Foundation will soon be launching an editable online video encyclopedia. According to Alexa, Wikipedia is the World’s seventh most popular website. Consider how often you visit the site and ponder your reaction if many of its articles provided relevant video. Read more…
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Internet TV: Consumer Attitudes
Posted on April 21, 2009
If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you.
Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. Read more…
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Thinking the Unthinkable About Video
Posted on March 17, 2009
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If you would like to learn how even primary market research can mislead, this video is for you.
Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…
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