Interviews with Digital Media Thought Leaders
Performance-Based Online Advertising (Part 2 of 2)
Podcast Video | Posted by Phil Leigh on January 3, 2008
If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you. (Part 2 of 2).
Our guest today is Doug Walker who is the Executive Vice President of Hydra Network. His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…
Categories: Podcast Video
Tags: advertising, digital media, Doug Walker, Hydra Network, online advertising, Performance Based Advertising, Phil Leigh, web advertising
Performance-Based Online Advertising (Part 1 of 2)
Podcast Video | Posted by Phil Leigh on December 28, 2007
Summary: If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you. (Part 1 of 2).
Our guest today is Doug Walker who is the Executive Vice President of Hydra Network. His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…
