Interviews with Digital Media Thought Leaders
“Unbranded” Video Player for Your Website
Podcast Video | Posted by Phil Leigh on May 24, 2008
If you would like an easy way to avoid using the YouTube player to post your own videos to your website, this interview is for you.
Subject: Our guest today is Preetam Mukerjee who is the CEO of www.marcellus.tv. After working at the Center for New Media at the University of California at Berkeley, Preetam returned to India where he organized a company to provide “white label” video hosting, player, and networking services. His Software-as-a-Service enables you to post videos to your website and (html) emails as easily as if you were using YouTube. However, unlike the YouTube player, the marcellus player is unbranded which means that the video window looks like it “belongs” to your own website.
Categories: Podcast Video
Tags: Amazon, Amazon Web Services, digital media, Internet Advertising, Internet video, Overlay Ads, S3, YouTube
Create Your Own Video Ad Network
Podcast Audio | Posted by Phil Leigh on May 17, 2008
If you would like learn how to create a customized network of video Websites where you can place video ads, this interview is for you.
Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video. YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery.
Categories: Podcast Audio
Tags: Ad Networks, digital media, How to Podcast, Internet Advertising, Internet video, Phil Leigh, podcasting, YuMe
Digital Strategies for Radio and TV
Podcast Audio | Posted by Phil Leigh on May 10, 2008
If you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.
Subject: Our guest today is Robert Maccini who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio. Read more…
Categories: Podcast Audio
Tags: Blogs, digital media, Internet Advertising, Internet video, Phil Leigh, Radio Advertising, Television Advertising, TV Advertising
Radio Commercials That Generate Internet Ad Revenues
Podcast Video | Posted by Phil Leigh on May 7, 2008
If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…
Categories: Podcast Video
Tags: Blogs, digital media, Internet Advertising, Phil Leigh, radio, Radio Advertising, Scott Savage, Search Engine Optimization
Online Videos: Post Once - Distribute Everywhere
Podcast Audio | Posted by Phil Leigh on April 26, 2008
If you would like to learn how to post videos to a single website that will automatically re-post them to the others where you have accounts, this interview is for you.
Subject: Our guest today is Brett Wilson who is a Co-Founder of TubeMogul. Videos posted at TubeMogul are automatically re-posted at (most) all the other video-sharing sites where you have accounts. That includes YouTube, Revver, Veoh, Metacafe, and many more. They also collect episode-specific audience statistics at each website.
Categories: Podcast Audio
Tags: Brett Wilson, digital media, Internet Advertising, Internet Media, Internet video, Metacafe, Phil Leigh, Veoh, Video Advertising, Video Sharing, YouTube
The Future of Newspaper Classified Ads
Podcast Video | Posted by Phil Leigh on March 25, 2008
If you would like to learn what online newspaper classified ads might look like in the future, this interview is for you.
Subject: Our guest today is Michael Gerrity who is the CEO of The Real Estate Channel. It’s a website that has video-centric classified ads for properties that are for sale.
Categories: Podcast Video
Tags: Classified Ads, digital media, Digital Video, Internet Advertising, Internet Media, Internet video, newspapers, Phil Leigh, Real Estate Channel, Video Advertising
Future of Video Advertising (Part 2 of 2)
Podcast Video | Posted by Phil Leigh on March 15, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 2 of 2)
Summary: In Part 2 of this two-part interview Jayant (CEO of YuMe Networks) demonstrates the remaining two ad formats which include clickable skins and shareable ads.
Next the interview proceeds to the question & answer session in which I ask questions that occurred to me during the demos and earlier discussion. Topics covered include (1) comparison of disruptive and non-disruptive ads, (2) competitive landscape, (3) the company’s operating history and performance statistics, (4) venture financing from Khosla Ventures and Accel Partners, and (5) YuMe’s targeted market. Read more…
Categories: Podcast Video
Tags: Accel Partners, digital media, Digital Video, Internet Advertising, Internet Media, Internet video, Jayant Kadambi, Phil Leigh, Vinod Khosla, YuMe
Future of Video Advertising (Part 1 of 2)
Podcast Video | Posted by Phil Leigh on March 13, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 1 of 2)
Subject: Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video. YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery. Read more…
