How to Make Google AdWords Work
Posted on January 9, 2010
If you would like to learn how to make Google AdWords be more effective, this interview is for you.
Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns. Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.
Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…
Filed Under Podcast Video | Leave a Comment
How to use Google AdWords
Posted on October 31, 2009
If you want to learn how to set-up a Google AdWords account and start placing ads to sell merchandise from your website, this video is for you.
Perhaps the best way to teach others how to use Google AdWords is by concrete example. Thus, today’s video shows how we set-up an AdWords campaign to sell copies of our market research report, Future Developments in Video Advertising. Read more…
Filed Under Podcast Video | 2 Comments
Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
Filed Under Podcast Audio | Leave a Comment
Best Internet Video Ad Format
Posted on July 19, 2009
Download a Free Prospectus for: Future Developments in Video Advertising
Download Video to iPod or iPhone
If you would like to watch an example of a successful Internet video ad format, this video is for you.
MTV conducted a research study to discover the kind of video ad format that works best for their streamed music videos. The results are important because we infer that they’ll apply to Interactive television as well. Read more…
Filed Under Podcast Video | Leave a Comment
Future Video Ads Will Be Shorter
Posted on July 13, 2009
Click here to download a Free Prospectus for Future Developments in Video Advertising.
Download this video to iPod and iPhone.
If you would like to learn why future video commercials will be shorter, this video is for you.
In our new research report, Future Developments in Video Advertising, we predict that video programming will migrate away from Cable TV and onto the Internet. Furthermore, we conclude that the great majority of consumers will expect to watch videos for free in ad-supported formats as opposed to paying a fee for rental or purchase of copyrighted content. Thus, it is crucial that future video ads be more effective than previously. Read more…
Filed Under Podcast Video | Leave a Comment
Getting Viewers to Click on Ads
Posted on July 9, 2009
Download Free Prospectus :Future Developments in Video Advertising.
Download Video to iPhone or iPod
If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.
As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…
Filed Under Podcast Video | Leave a Comment
Effective Ads for Long-Form Internet Video
Posted on June 16, 2009
Jim Louderback, CEO, Revision3
If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you.
Our guest today is Jim Louderback who is the CEO of Revision3.com. His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website. It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Read more…
Filed Under Podcast Audio | Leave a Comment
Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
Filed Under Podcast Audio | Leave a Comment
