Future of Video Advertising (Part 2 of 2)
Posted on March 15, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 2 of 2)
Summary: In Part 2 of this two-part interview Jayant (CEO of YuMe Networks) demonstrates the remaining two ad formats which include clickable skins and shareable ads.
Next the interview proceeds to the question & answer session in which I ask questions that occurred to me during the demos and earlier discussion. Topics covered include (1) comparison of disruptive and non-disruptive ads, (2) competitive landscape, (3) the company’s operating history and performance statistics, (4) venture financing from Khosla Ventures and Accel Partners, and (5) YuMe’s targeted market. Read more…
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Future of Video Advertising (Part 1 of 2)
Posted on March 13, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 1 of 2)
Subject: Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video. YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery. Read more…
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Future of Television
Posted on March 11, 2008
Summary: If you would like to watch a video that demonstrates what television might be like in the future, this show is for you.
Just before the Democratic primaries in Ohio and Texas, Clinton and Obama had yet another televised debate. It started at 9:00PM EST and I just wasn’t interested in staying up to watch the whole thing. However, the next morning the online edition of The New York Times had the entire video available in a clever package.
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Business Quality Video Conferencing over the Internet (Part 2 of 2)
Posted on March 8, 2008
If you would like to learn about a business-quality video conferencing unit based on standard PC architecture and only requiring the public Internet (wired or wireless) for transmission, this interview is for you. (Part 2 of 2).
Our guest today is Richard Ford who is the CEO of Vtel Corporation. His company makes a business-quality (standard H.323) video conferencing unit that is priced at $6,000. A less expensive unit based on Session Internet Protocol (SIP) is available for $4,000. Read more…
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Business Quality Video Conferencing over the Internet (Part 1 of 2)
Posted on March 7, 2008
If you would like to learn about a business-quality video conferencing unit based on standard PC architecture and only requiring the public Internet (wired or wireless) for transmission, this interview is for you. (Part 1 of 2).
Subject: Our guest today is Richard Ford who is the CEO of Vtel Corporation. His company makes a business-quality (standard H.323) video conferencing unit that is priced at $6,000. A less expensive unit based on Session Internet Protocol (SIP) is available for $4,000. Read more…
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Why Blu-ray Beat HD-DVD
Posted on March 4, 2008
Summary: If you are curious to know why Blu-Ray won the standards battle against HD-DVD for High Definition DVDs, this interview is for you.
Subject: Our guest today is Steve Lang who operates the MadMaxMedia.com blog. Steve believes that the decision by Sony to include a Blu-Ray player in the Play Station 3 gave Blu-Ray the edge. While Microsoft’s X-Box could double as an HD-DVD movie player, the consumer was required to purchase an added external drive.
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Constructing a Custom Website - 101
Posted on March 1, 2008
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Summary: If you haven’t yet started a custom website for your business and would like to learn how to select a good contractor and webmaster, this interview is for you.
Subject: Our guest today is Ted Bradley who is the CEO of St. Pete Digital. Ted builds custom websites for small businesses. He also happens to be a championship swimmer and recently set a national record in the 200 meter backstroke. Ted is only a few years out of the Information Technology program at Florida State and thereby seems to be following a characteristic career pattern within the webmaster guild. Read more…
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Non-Disruptive Ads & eCommerce for Internet Video
Posted on February 28, 2008
If you would like to learn how to enable viewers to watch your Internet video with non-disruptive ads and click on merchandise to buy that is germane to the programming, this interview is for you.
Subject: Our guest today is Rick Davis who is the CEO of 21e (for 21st Century Entertainment). His company provides a video player that enables non-disruptive advertising and clickable icons for contextual merchandise purchases. The player can be viewed at TheClassicsNetwork.com (for best results use Firefox Browser). Read more…
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