Missing Notes at iTunes-10
Posted on September 1, 2010
In the movie Amadeus, Mozart eagerly asks the Austrian Emperor for his opinion of the composer’s new opera, The Marriage of Figaro. At first the Emperor is evasive but upon Mozart’s insistence he responds that “there are too many notes.” An offended Wolfgang sarcastically asks “which ones should I exclude?”
Download audio narration to iPod, iPad, and iPhone here.
Evidently somebody in authority decided the tenth version of iTunes that Apple released today would also benefit from a mystifying exclusion. It’s “Ping” social networking is probably the most significant innovation to promote artists and record labels in the last decade. New release popularity was suffering because digital music forced a decline in radio, the chief recorded music promotional vehicle of the past sixty years. As radio’s successor, Ping permits 160 million iTunes users to spontaneously join affinity groups enabling them to discover new music and artists from one another. They can share recommendations within invitation-only groups, or among people with similar tastes from anywhere in open groups. Read more…
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Now WiFi Networks Can Make Money
Posted on July 21, 2010
If you want to learn how your company can profit from potentially explosive growth for commercial WiFi networks, this video is for you.
Our eight minute PowerPoint explains the triggering factors, sizeable potential, and enough concrete information to get your company started.
Download video for iPad, iPhone, and iPod here.
First, AT&T Wireless’ decision to impose usage-sensitive data pricing on the iPad and iPhone will cause subscribers to seek WiFi hotspots. Read more…
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Will Apple Make Televisions?
Posted on July 5, 2010
Unless it enables consumers to conveniently upgrade them without buying an entirely new set, Apple is unlikely to manufacture televisions. Instead it will more probably offer HDTV-compatible appliances that permit abundant Internet access on the TV screen.
Download audio narration to iPad, iPhone, or iPod.
Typically consumers buy a new TV every ten years. Presently a typical 52-inch model costs about $1,200. Presumably an Apple version would add Internet access, memory, and electronic intelligence thereby lifting the price even higher. If it adds as much memory and intelligence as contained in the MacMini, a hypothetical 52-inch Apple television would almost certainly be tagged over $2,000. (The MacMini is an Apple computer typically sold without a monitor.) Given such a price consumers would probably replace old sets at about the same once-per-decade rate. Read more…
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Modifying Metcalfe’s Law for Apple
Posted on June 21, 2010
Download Audio Narrative Here (5 Minutes)
According to Metcalfe’s Law the value of a network is proportional to the square of the number of connected members. With apologies that WordPress does not permit superscripts, the concept is expressed algebraically as:
Metcalfe’s Network Value = n<2>
where n is the number of network users and <2> is a symbol for squared.
The Law is more of a metaphor than an ironclad rule. But it accurately describes the importance of adding participants. For example, the infant telephone industry of the late 19th century provided little value when there were few subscribers to call. But as numbers grew the network’s utility for each subscriber increased exponentially. In principle the law applies to all multilateral networks such as fax machine users and social websites like FaceBook and FourSquare. Read more…
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Video Summary: Future of Apple
Posted on May 27, 2010
To Download Video (rather than stream it) click here.
Today’s video podcast narrates a PowerPoint presentation summarizing our recent Future of Apple market research report.
Although the report is 68-pages, it is also a multimedia document that includes links to videos and animations to demonstrate key innovations instead of merely describing them with text. Included is a five year revenue forecast by business sector as well profitability analysis by product line. We identify four growth engines; two already existing and two yet to be announced. Apple’s ecosystem strategy is forecast including an analysis of whether the company should license its operating system in response to Android’s open platform. Read more…
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When Habit Becomes Reflex
Posted on May 17, 2010
While watching a theatrical motion picture, have you ever instinctively reached for the DVR remote in order to replay a scene where you didn’t quite catch the dialog?
I have – a number of times. Even though I was in a dark theater surrounded by many people, it became a reflex.
To download audio to iPod, iPad, or iPhone click here.
There have been similar experiences while listening to my car radio. I get sporadic impulses to advance the playlist to the next song. It happens when I don’t like the DJ’s current selection. Read more…
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Promising Apple Ecosystem Business
Posted on March 23, 2010
Download Video to iPhone or iPod here.
If you would like to learn about a company presently benefiting from Apple’s success of the last seven years, this interview is for you.
Today’s guests are Steve Bush and Ross Newman of Screwbox Solutions. Their company specializes in the repair and maintenance of Mac computers and iPhones. The sharply rising popularity for Apple products is leading to a concomitant growth in demand repair services. When our Apple devices break, most of us rely upon the Genius Bar at the closest Apple Store to fix them. Unfortunately, there are a number of problems with such dependence. Read more…
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The Future of Apple
Posted on February 20, 2010
The Need:
Since the turn of the century Apple evolved from a secondary computer company into the most potent force transforming media. It is the premier Digital Media innovator as evidenced by the iPod, iPhone and most recently the iPad. Basically each introduction defined a new product category or enabled an incipient one to “cross the chasm” into mass market acceptance. More of the same is expected in the future, not only from products but also from transactional services.
Most any business affected by the future of media will be directly impacted by Apple’s future innovations. Moreover, its existing product lines alone will carry the company past the $100 billion revenue threshold in less than five years.
Revenue Forecast - Percent Sales by Product Line
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