Interviews with Digital Media Thought Leaders

The Internet Takes Consumers Away From Local Media (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on August 25, 2007

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If you are a local media company such as a newspaper, radio station, or network TV affiliate, and would like to learn how to accelerate the ad revenue growth on your website, this interview is for you.  (Part 1 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…

(Part 2 of 2) Avoiding Over-Reliance on Google’s AdSense

Podcast Video | Posted by Phil Leigh on June 11, 2007

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(Part 2 of 2) If you would like to learn how to reduce your reliance for advertising revenues upon Google’s AdSense, this interview is for you.
 
Our guest today is Lance Podell who is the CEO of Seevast Corporation. He competes successfully with Google’s AdSense and AdWords. Seevast has exclusive relationships with such prominent websites as the online edition of The Wall Street Journal.

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(Part 2 of 2) How The Internet Affects Local Media

Podcast Video | Posted by Phil Leigh on May 29, 2007

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 If you would like to learn how the Internet is affecting newspapers, and television & radio stations, and what they can do about it, this interview is for you.

Our guest today is Colby Atwood who is the President of Borrell Associates. His company is a market research firm that specializes in helping traditional media companies adapt to the Internet. (Part 2 of 2) Read more…