Mad Men’s YouTube Chain Reaction
Posted on June 16, 2011
Special note. – Links to excerpts from copyrighted motion pictures provided below are all from legitimate sources. Since they get less traffic than YouTube, there’s normally a slight delay before the video plays, but once started it normally proceeds without buffering.
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A couple of years ago an episode of AMC’s hit TV show Mad Men included an excerpt of a youthful Ann Margret in a sexy performance of the title song from 1963’s Bye, Bye Birdie. The enticing clip prompted a number of posts to YouTube where the most popular one remaining has been viewed half a million times.
Apparently, nostalgia triggered a chain reaction resulting in YouTube uploads of other popular songs including Birdie’s swoon-inducing Honestly Sincere and the gossipy Telephone Hour. Eventually the entire movie got uploaded. It must be watched in a series of ten minute segments, but the interruptions are less annoying than regular TV commercials. I was able to view the samples and as well as the complete motion picture on my TV-set owing to a YouTube-compatible TiVo.
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The experience initiated a personal reaction-train as I began to recollect other Ann Margret movies from the era. At the top of the list was The Cincinnati Kid staring the iconic and nostalgia-amplifying Steve McQueen. At first I could only find YouTube clips, but finally located the whole movie in a series of eight 14-minute segments. Read more…
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Inspiration in the Long Tail
Posted on April 6, 2010
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This article was authored by Phil Leigh and released by Online Video Insider earlier today. (April 6, 2010)
About five years ago Chris Anderson wrote a Wired Magazine article entitled The Long Tail. Basically it concluded that the Internet’s ability to provide a nearly infinite supply of Digital Media would shift consumer interest and spending toward less popular content merely because it makes such content more accessible. For example, when out-of-print books are hard to find the very fact that they are scarce tends to make them less popular. If we cannot find a copy we cannot inspect it. Moreover, we might not even be aware the title exists.
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However, when all books are available as Digital Media, there is never a shortage. Similarly, titles are searchable via Google. This enables readers to discover previously rare books they might never otherwise had an opportunity to examine.
Read more…
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Third Generation Television: Third Catalyst (Long-Tail)
Posted on January 26, 2009
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If you would like to learn how the growing abundance of Long-Tail content is driving consumers to get Internet Video on their televisions, this video is for you.
In earlier podcasts we demonstrated the first two catalysts. The first is the concept of a “Media Controller”, the initial version of which is the commonly available laptop computer. When a laptop is connected to the television, the TV functions as a giant monitor while the Internet-connected computer enables users to watch Internet Video in a lean-back experience with remote mouse and keyboard.
The second catalyst is the growing availability of popular TV shows and movies at ad-supported websites that are free to the viewer. The best example is www.hulu.com.
Today’s show is about the third catalyst which is the rising interest in Long-Tail content available on the Internet but not on conventional TV. The 5 billion monthly streams at YouTube are only one indication of just how massive the interest really is. Examples include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos. Read more…
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A New Twist on The Long Tail
Posted on January 17, 2008
In 2004 Chris Anderson popularized an Internet merchandising theory known as The Long Tail. He concluded that the potentially gigantic inventory of Internet merchants would considerably increase sales on items that are seldom stocked by terrestrial competitors. Presumably, the point is even more applicable to Digital Media since there is no physical stocking required and the inventory can theoretically be almost infinite. Read more…
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