Lessons from a Digital Media Pioneer
Posted on January 23, 2010
Phil Leigh
Like the lost adventurer Carnehan from Rudyard Kipling’s The Man Who Would be King, RealNetworks crept back into the news with the recent resignation of its CEO and Founder, Rob Glaser. Also like Carnehan Real hardly resembled the robust $12 billion market value industry leader it was at the turn of the Century having since dropped 95% in stock price. While Carnehan had an amazing story to tell, at least Glaser has an edifying one. Read more…
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March Madness Basketball and Internet TV
Posted on February 22, 2009
If you would like to learn how the NCAA basketball tournament could feed demand for getting Internet Video to the TV, this audio program is for you.
CBS is giving Microsoft and the Win-tel computer makers a great opportunity to boost demand for their products in advance of next month’s March Madness. Unfortunately it looks like they are going “to the ball” by ignoring the opportunity to promote the TV-to-Laptop connection. Such a laptop-as-Media-Controller configuration empowers viewers to watch any game via live streaming video through the laptop to the TV screen. Read more…
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What Should Microsoft Do?
Posted on January 29, 2009
After its recent disappointing earnings report, Microsoft should give serious consideration to stimulating demand for PCs by fostering the next “Killer Application” for the Win-tel platform. Such an application is likely to emerge this year as consumers discover flat panel TVs and laptop computers have a number of common connection sockets. Once attached, the laptop functions as a Media Controller for flat panel TVs thereby enabling consumers to watch Internet Video on their televisions.
In such a configuration the TV acts as a giant monitor for the laptop. The laptop’s built-in WiFi connects to a home network and thence to the Internet. Given a remote mouse and keyboard consumers can watch Internet Videos on their TVs in a comfortable lean-back viewing experience.
This is good news for Microsoft for several reasons. Read more…
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Why Blu-ray Beat HD-DVD
Posted on March 4, 2008
Summary: If you are curious to know why Blu-Ray won the standards battle against HD-DVD for High Definition DVDs, this interview is for you.
Subject: Our guest today is Steve Lang who operates the MadMaxMedia.com blog. Steve believes that the decision by Sony to include a Blu-Ray player in the Play Station 3 gave Blu-Ray the edge. While Microsoft’s X-Box could double as an HD-DVD movie player, the consumer was required to purchase an added external drive.
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Microsoft on Podcasting
Posted on December 11, 2007
If you would like to hear Rob Greenlee who is the Zune Podcast Programming Lead at Microsoft, this interview is for you. Click here to listen right now.
Our guest today is Rob Greenlee who is the Zune Podcast Programming Lead at Microsoft. Zune is the Microsoft unit that competes with the iPod. Prior to joining Microsoft, Rob was a pioneer in podcasting and webcasting. He started offering MP3 downloads of his radio program, then named Web Talk Guys, eight years ago.
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Promoting Your Product on Virtual Communities
Posted on November 3, 2007
If you would like to learn how to develop intergral scenarios that will successfully promote your product on virutal communties like Second Life, this interview is for you.
Our guest today is Chris Lassonde who is the President of Millions-of-Us. His company is an ad agency specializing in virtual worlds. Essentially, it helps clients develop scenarios on virtual communities to promote their products. One example is a Second Life community devoted to the new hit TV program “Gossip Girl”. Representative clients include Intel, Microsoft, Warner Brothers, and Pontiac. Read more…
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Why Did Microsoft Invest in FaceBook?
Posted on October 30, 2007
If you would like to learn why Microsoft made a $240 million investment in FaceBook that values the four-year-old company at $15 billion, this interview is for you.
Our guest today is Matt Rosoff who is an Analyst with Directions-on-Microsoft. His company specializes in analyzing where Microsoft will be going in the future. Read more…
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Part 2 of 2 - Microsoft SharePoint Collaboration Software
Posted on May 4, 2007
If you would like to learn why Microsoft SharePoint collaboration software might be coming of age, this interview is for you. (Part 2 of 2). Read more…
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