National Hockey League & Online Video
Posted on April 19, 2008
If you would like to learn how the National Hockey League is generating revenue from advertising-supported video online, this interview is for you.
Subject: Our guest today is Larry Gelfand who is Senior Vice President for Media Sales at the National Hockey League. Recently the NHL launched its Internet-based NHL Network Online which provides a number of free video shows that are advertising supported. Initial sponsors include Cisco, Budweiser, and Dodge.
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