Interviews with Digital Media Thought Leaders
Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 2 of 2)
Podcast Video | Posted by Phil Leigh on January 10, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 2 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting. Read more…
Categories: Podcast Video
Tags: digital media, Internet Advertising, ISP Advertising, NeBuAd, online advertising, Phil Leigh, Robert Dykes
Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 1 of 2)
Podcast Video | Posted by Phil Leigh on January 8, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 1 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting.
