Netflix - Only Yesterday
Posted on September 20, 2011
Just last month Columbia Business School professor, Jonathan Knee wrote in Atlantic Magazine.
“Netflix…engenders fierce (customer) loyalty…even beating-out reigning champion Apple, among 528 other brands…Most observers expect the company to have over 30 million subscribers by the end of the year. Netflix is the rare aggregator…which (excels) in customer service and (product perfection) by harnessing customer feedback.”
Download six minute audio narration to iPhone, iPad, or iPod.
Since Knee’s month-old accolades, Netflix management announced (1) a 50% reduction in projected third quarter subscriber growth, (2) an apology for prompting a million customers to abandon the service in response to price changes, and (3) a formal division of company’s services into (a) streamed video and (b) postal delivered DVDs. Read more…
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Future Internet Access
Posted on July 12, 2011
Two major changes in the way we get to the Internet are pending.
First, conventional ISPs such as CATV and telecom companies shall attempt to abandon fixed monthly rates and replace them with metered fees based upon bandwidth consumption. The probability the change will remain permanent is about fifty-fifty. Second, a steadily growing percentage of our Internet access will be via wireless networks including both cellular and unlicensed bands such as Wi-Fi and White Spaces. The likelihood of the second prediction is about as certain as fleas on a yard dog.
Download six minute audio narration to iPod, iPhone and iPad
Fixed-Wire Metered Fees
At the annual National Cable Television Association conference last month there was an important shift in informal discussions about metered rates. Previously, such conversations centered on whether the rates should be attempted at all, but this time discussion gravitated toward when and how. Competition from Netflix and other methods of getting Internet video to television screens is simply proving to be too competitive for traditional pay TV services. Read more…
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Netflix “Watch Now” Fame Misses Bigger Point
Posted on February 9, 2009
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If you would like to learn how the recent publicity surrounding Netflix’s “Watch Now” Internet-Video-to-the-TV initiative misses a bigger truth about Third Generation Television, this video is for you.
Confessedly, Netflix is doing an outstanding job to make the company a major winner as Internet-Video-to-the-TV gains momentum. First, they purchased the rights to stream 12,000 movie titles enabling subscribers to watch them (nearly) instantly. Second, they contracted with important appliance manufacturers to embed the service in their devices. Examples include Microsoft’s Xbox, certain TiVo models, Blu-ray players from LG and Samsung, and ultimately even TVs from LG and Vizio. Read more…
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