GroupOn’s Manifest Destiny
Posted on September 13, 2010
GroupOn’s breath-taking success implies a Manifest Destiny reminiscent of the early dot-com era. It will not only change the way local businesses use the Net to get new customers and sales, but it will likely forever change video advertising.
The company made two crucial discoveries about meeting client needs that previously eluded others addressing their market. Furthermore, they’re currently discovering how to fulfill the promise for two types of Internet advertising that to date failed to live up to potential.
To download audio narration to iPod, iPhone, or iPad click here (7 minutes)
First, GroupOn enables clients to rapidly generate new sales and customers via the Internet. Read more…
Filed Under Podcast Audio | Leave a Comment
A Year Ahead of Google
Posted on March 19, 2010
On Wednesday, The New York Times reported a secret initiative termed GoogleTV that is a collaborative effort among Google, Intel, Sony, and Logitech. Essentially the plan is to provide an appliance enabling televisions to also function as browser-or-app-centric viewing screens for an abundance of Internet content and applications. As regular subscribers know, for over a year we have repeatedly emphasized that the natural evolution of television is toward just such a product. One example is this post about our February ’09 Third Generation Television market research report.
To play on iPhone, iPad, or iPod, click here.
Two points about GoogleTV as reported are particularly important. Read more…
Filed Under Podcast Audio | Leave a Comment
Inventing the Future at Apple
Posted on January 30, 2010
Phil Leigh
As Xerox PARC pioneer Alan Kay once put it, “The best way to predict the future is to invent it”. Much like it did with the iPod and iPhone, Apple again invented the future when it introduced the iPad tablet computer in January.
From one perspective the iPad is an evolutionary extension of the iPod Touch. It uses the same operating system and user interface. Consumers familiar with the iPod Touch will quickly get the hang of the iPad. Neither device has a hard drive, or unpacks out of the box with a keyboard. Both can use the approximate 140,000 apps available at the Apps Store. The most obvious difference is the iPad screen which is about seven times larger. Read more…
Filed Under Podcast Audio | Leave a Comment
Thinking the Unthinkable About Video
Posted on March 17, 2009
Download to Computer, iPod, or iPhone
If you would like to learn how even primary market research can mislead, this video is for you.
Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…
Filed Under Podcast Video | Leave a Comment
Internet TV - Video or Mixed Media?
Posted on March 5, 2009
Download to Computer, iPhone, and iPod
Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television.
It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story. Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. Read more…
Filed Under Podcast Video | Leave a Comment
Netflix “Watch Now” Fame Misses Bigger Point
Posted on February 9, 2009
Download to Computer, iPod, or iPhone
If you would like to learn how the recent publicity surrounding Netflix’s “Watch Now” Internet-Video-to-the-TV initiative misses a bigger truth about Third Generation Television, this video is for you.
Confessedly, Netflix is doing an outstanding job to make the company a major winner as Internet-Video-to-the-TV gains momentum. First, they purchased the rights to stream 12,000 movie titles enabling subscribers to watch them (nearly) instantly. Second, they contracted with important appliance manufacturers to embed the service in their devices. Examples include Microsoft’s Xbox, certain TiVo models, Blu-ray players from LG and Samsung, and ultimately even TVs from LG and Vizio. Read more…
Filed Under Podcast Video | 7 Comments
Internet Eclipses the Printing Press
Posted on April 9, 2008
The Internet is a more important invention than the printing press because of its (1) frictionless publishing, (2) interactivity, and (3) multimedia characteristics. Read more…
Filed Under Podcast Video | Leave a Comment
Future of Television
Posted on March 11, 2008
Summary: If you would like to watch a video that demonstrates what television might be like in the future, this show is for you.
Just before the Democratic primaries in Ohio and Texas, Clinton and Obama had yet another televised debate. It started at 9:00PM EST and I just wasn’t interested in staying up to watch the whole thing. However, the next morning the online edition of The New York Times had the entire video available in a clever package.
Filed Under Podcast Video | 2 Comments
