Inventing the Future at Apple
Posted on January 30, 2010
Phil Leigh
As Xerox PARC pioneer Alan Kay once put it, “The best way to predict the future is to invent it”. Much like it did with the iPod and iPhone, Apple again invented the future when it introduced the iPad tablet computer in January.
From one perspective the iPad is an evolutionary extension of the iPod Touch. It uses the same operating system and user interface. Consumers familiar with the iPod Touch will quickly get the hang of the iPad. Neither device has a hard drive, or unpacks out of the box with a keyboard. Both can use the approximate 140,000 apps available at the Apps Store. The most obvious difference is the iPad screen which is about seven times larger. Read more…
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Thinking the Unthinkable About Video
Posted on March 17, 2009
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If you would like to learn how even primary market research can mislead, this video is for you.
Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…
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Internet TV - Video or Mixed Media?
Posted on March 5, 2009
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Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television.
It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story. Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. Read more…
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Netflix “Watch Now” Fame Misses Bigger Point
Posted on February 9, 2009
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If you would like to learn how the recent publicity surrounding Netflix’s “Watch Now” Internet-Video-to-the-TV initiative misses a bigger truth about Third Generation Television, this video is for you.
Confessedly, Netflix is doing an outstanding job to make the company a major winner as Internet-Video-to-the-TV gains momentum. First, they purchased the rights to stream 12,000 movie titles enabling subscribers to watch them (nearly) instantly. Second, they contracted with important appliance manufacturers to embed the service in their devices. Examples include Microsoft’s Xbox, certain TiVo models, Blu-ray players from LG and Samsung, and ultimately even TVs from LG and Vizio. Read more…
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Internet Eclipses the Printing Press
Posted on April 9, 2008
The Internet is a more important invention than the printing press because of its (1) frictionless publishing, (2) interactivity, and (3) multimedia characteristics. Read more…
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Future of Television
Posted on March 11, 2008
Summary: If you would like to watch a video that demonstrates what television might be like in the future, this show is for you.
Just before the Democratic primaries in Ohio and Texas, Clinton and Obama had yet another televised debate. It started at 9:00PM EST and I just wasn’t interested in staying up to watch the whole thing. However, the next morning the online edition of The New York Times had the entire video available in a clever package.
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Why Internet Video Will Be Gigantic (Part 2 of 2)
Posted on August 14, 2007
If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 2 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
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Why Internet Video Will Be Gigantic (Part 1 of 2)
Posted on August 13, 2007
Summary: If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 1 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
Filed Under Podcast Video | 2 Comments
