Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
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Profound Implications of Video-Centric Wikipedia
Posted on July 23, 2009
Phil Leigh
If you would like to consider the implications of a video-centric Wikipedia, this audio program is for you.
As reported in Technology Review, the Wikipedia Foundation will soon be launching an editable online video encyclopedia. According to Alexa, Wikipedia is the World’s seventh most popular website. Consider how often you visit the site and ponder your reaction if many of its articles provided relevant video. Read more…
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New Realities About Advertising
Posted on March 23, 2009
If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you.
Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Read more…
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Thinking the Unthinkable About Video
Posted on March 17, 2009
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If you would like to learn how even primary market research can mislead, this video is for you.
Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…
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Internet TV - Video or Mixed Media?
Posted on March 5, 2009
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Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television.
It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story. Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. Read more…
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The Future of Newspaper Classified Ads
Posted on March 25, 2008
If you would like to learn what online newspaper classified ads might look like in the future, this interview is for you.
Subject: Our guest today is Michael Gerrity who is the CEO of The Real Estate Channel. It’s a website that has video-centric classified ads for properties that are for sale.
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The Internet Takes Consumers Away From Local Media (Part 2 of 2)
Posted on August 28, 2007
If you are a local media company like a newspaper, radio station, or network TV affiliate, and would like to learn what you can do to regain influence with local consumers who have been migrating to Google and other websites, this interview is for you. (Part 2 of 2)
Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…
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The Internet Takes Consumers Away From Local Media (Part 1 of 2)
Posted on August 25, 2007
If you are a local media company such as a newspaper, radio station, or network TV affiliate, and would like to learn how to accelerate the ad revenue growth on your website, this interview is for you. (Part 1 of 2)
Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…
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