Interviews with Digital Media Thought Leaders

Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on January 10, 2008

Download to iPod Video

If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you.  (Part 2 of 2).

Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting. Read more…

Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on January 8, 2008

Download to iPod Video

If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you.  (Part 1 of 2).

Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting.

Read more…

Performance-Based Online Advertising (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on January 3, 2008

Download To iPod Video

If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 2 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

Performance-Based Online Advertising (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on December 28, 2007

Download To iPod Video

Summary: If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 1 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

Targeted Advertising for On-Demand Video (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on October 16, 2007

Download to iPod Video

If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…

Targeted Advertising for On-Demand Video (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on October 13, 2007

Download iPod Video

If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…

The Internet Takes Consumers Away From Local Media (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on August 28, 2007

Download iPod Video

If you are a local media company like a newspaper, radio station, or network TV affiliate, and would like to learn what you can do to regain influence with local consumers who have been migrating to Google and other websites, this interview is for you.  (Part 2 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…

The Internet Takes Consumers Away From Local Media (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on August 25, 2007

Download iPod Video

If you are a local media company such as a newspaper, radio station, or network TV affiliate, and would like to learn how to accelerate the ad revenue growth on your website, this interview is for you.  (Part 1 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…