Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
Read more…
Filed Under Podcast Audio | Leave a Comment
New Realities About Advertising
Posted on March 23, 2009
If you would like to know how the Internet is changing the characteristics of advertising, this audio program is for you.
Businesses are learning that conventional media advertising is not generating the sales leads like it did in the 20th century. For example, the telephone Yellow Pages cannot be relied upon as the primary lead source for small local businesses. Similarly, larger businesses have noted a sharp decline in the effectiveness of newspaper, radio, and television advertising. Read more…
Filed Under Podcast Audio | Leave a Comment
21st Century Version of TV Affilate
Posted on March 16, 2009
Download to Computer, iPod, or iPhone
If you would like to know how viral distribution of TV shows over the Internet can increase ad revenues, this video is for you.
As noted in earlier podcasts, Hulu is an ad-supported Website that has popular TV shows and movies. One of its attractive features is that it permits users to re-distribute the shows to friends and colleagues in several ways. One is to simply email a link. Another is to post it to one’s profile page in a social network such as FaceBook or MySpace. Finally, the shows and movies can be embedded in blogs as we have done today. Read more…
Filed Under Podcast Video | Leave a Comment
Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 2 of 2)
Posted on January 10, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 2 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting. Read more…
Filed Under Podcast Video | Leave a Comment
Tracking A Consumer’s Internet Use Patterns Across Multiple Websites (Part 1 of 2)
Posted on January 8, 2008
If you would like to learn about an Internet ad service that can track consumer behavior across multiple unrelated websites because it is embedded within the infrastructure of the ISP, this interview is for you. (Part 1 of 2).
Our guest today is Robert Dykes who is the CEO of NebuAd. Unlike other Internet advertising services, NebuAd is built-into the infrastructure of the Internet Service Provider (ISP). Since the ISP is the gateway for each subscriber, NebuAd can (anonymously) track a consumer’s use of the Internet across all websites. Unlike website-centric ad services, NebuAd can construct more detailed and accurate profiles of each consumer’s interest thereby resulting in better ad targeting.
Filed Under Podcast Video | 1 Comment
Performance-Based Online Advertising (Part 2 of 2)
Posted on January 3, 2008
If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you. (Part 2 of 2).
Our guest today is Doug Walker who is the Executive Vice President of Hydra Network. His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…
Filed Under Podcast Video | 1 Comment
Performance-Based Online Advertising (Part 1 of 2)
Posted on December 28, 2007
Summary: If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you. (Part 1 of 2).
Our guest today is Doug Walker who is the Executive Vice President of Hydra Network. His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…
Filed Under Podcast Video | Leave a Comment
Targeted Advertising for On-Demand Video (Part 2 of 2)
Posted on October 16, 2007
If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).
Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…
Filed Under Podcast Video | Leave a Comment
