Getting Viewers to Click on Ads
Posted on July 9, 2009
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If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.
As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…
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Olympics and Court Action May Accelerate DVR Adoption
Posted on September 1, 2008
A recent appellate court decision, in combination with the NBC’s Olympic TV viewing experience, may well prompt acceleration in the adoption of DVRs (e.g. TiVo’s). I discuss the points with Jim Burger, who is a copyright attorney with DowLohnes in Washington D.C.
Originally Cablevision announced plans to offer a DVR (Digital Video Recorder) service to be hosted within the physical CATV network instead via on-premises equipment that must be installed in the homes of individual subscribers. One advantage is that the “networked-DVR” would enable Cablevision to roll out the service through many of the set-top boxes already deployed with subscribers. Thus, the company could avoid the expense of installing new set-top boxes for those subscribers choosing the DVR service. Read more…
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“Unbranded” Video Player for Your Website
Posted on May 24, 2008
If you would like an easy way to avoid using the YouTube player to post your own videos to your website, this interview is for you.
Subject: Our guest today is Preetam Mukerjee who is the CEO of www.marcellus.tv. After working at the Center for New Media at the University of California at Berkeley, Preetam returned to India where he organized a company to provide “white label” video hosting, player, and networking services. His Software-as-a-Service enables you to post videos to your website and (html) emails as easily as if you were using YouTube. However, unlike the YouTube player, the marcellus player is unbranded which means that the video window looks like it “belongs” to your own website.
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