The Future of Apple
Posted on February 20, 2010
The Need:
Since the turn of the century Apple evolved from a secondary computer company into the most potent force transforming media. It is the premier Digital Media innovator as evidenced by the iPod, iPhone and most recently the iPad. Basically each introduction defined a new product category or enabled an incipient one to “cross the chasm” into mass market acceptance. More of the same is expected in the future, not only from products but also from transactional services.
Most any business affected by the future of media will be directly impacted by Apple’s future innovations. Moreover, its existing product lines alone will carry the company past the $100 billion revenue threshold in less than five years.
Revenue Forecast - Percent Sales by Product Line
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Lessons from a Digital Media Pioneer
Posted on January 23, 2010
Phil Leigh
Like the lost adventurer Carnehan from Rudyard Kipling’s The Man Who Would be King, RealNetworks crept back into the news with the recent resignation of its CEO and Founder, Rob Glaser. Also like Carnehan Real hardly resembled the robust $12 billion market value industry leader it was at the turn of the Century having since dropped 95% in stock price. While Carnehan had an amazing story to tell, at least Glaser has an edifying one. Read more…
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Apple Service Might be a “Game Changer”
Posted on January 18, 2010
Phil Leigh
It’s become obvious over the past seven years that Apple can develop innovative products that revolutionize both emerging and established industries. An example of the first is the iPod. When it hit the market about seven years ago it was the first portable MP3 player with enough capacity to enable most of us to carry our entire music collection around with us. An example of the second is the iPhone which forever changed our concept of what a mobile phone should be able to do. In short, it combined voice telephony with unlimited Internet access.
Now, speculation is rife that Apple is at the threshold of introducing not only a new product but a new service as well. Read more…
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A Christmas Lesson for Publishers
Posted on December 19, 2009
Santa Claus
One February night in 1938 Philip Van Doren Stern had a dream. The 38 year-old published historian also had a deep interest in fantasy and the macabre. As with most dreams his morning recollections were vague and conflicting. It had something to do with a man who had never been born, or wished he had never been born.
Stern decided to write down his recollections. A narrative began to take shape and with later revisions became a short story he titled The Greatest Gift. It was a simple celebration of things taken for granted. Read more…
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Content is King (Like Cotton)
Posted on December 12, 2009
Phil Leigh
Comcast bought NBC to gain control over content distributed by its CATV system. Time-Warner advocates that popular TV shows be made available on the Internet only to consumers already subscribing to conventional Cable and Satellite networks. Prominent publishers require that new book releases be hard-cover-only thereby delaying ebook versions by four months. Such actions reflect the spurious notion that “Content is King”. Unfortunately it’ll prove to be about as effective as King Cotton diplomacy was for the Confederacy. Read more…
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Cable Operators Will Abandon TV
Posted on December 5, 2009
Phil Leigh
If you would like to learn what will motivate the CATV and Telco industries to abandon traditional video services in favor of a video-centric Internet, this audio podcast is for you.
Since the release of our February ’09 Third Generation Television research report, we repeatedly emphasized that the future of television is Internet Video, period. Ultimately, the advantages to consumers, sponsors, content providers, and even network operators are simply too compelling. Read more…
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Television of the Future
Posted on November 28, 2009
If you want to learn what the future of television will look like, this video podcast is for you.
Despite recent publicity about favorable consumer response to services providing only limited Internet Videos at our TVs, ultimately nearly everyone will demand unlimited Internet access on televisions. Services like Amazon-Video-on-Demand, iTunes, and Netflix Watch Instantly via devices such as TiVo, Blu-Ray Players, and Xboxes are merely going to whet consumer appetites for unrestricted Internet access on TVs. Read more…
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Consumers Want Internet on TV
Posted on November 21, 2009
Phil Leigh
If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.
We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…
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