Will Apple Make Televisions?
Posted on July 5, 2010
Unless it enables consumers to conveniently upgrade them without buying an entirely new set, Apple is unlikely to manufacture televisions. Instead it will more probably offer HDTV-compatible appliances that permit abundant Internet access on the TV screen.
Download audio narration to iPad, iPhone, or iPod.
Typically consumers buy a new TV every ten years. Presently a typical 52-inch model costs about $1,200. Presumably an Apple version would add Internet access, memory, and electronic intelligence thereby lifting the price even higher. If it adds as much memory and intelligence as contained in the MacMini, a hypothetical 52-inch Apple television would almost certainly be tagged over $2,000. (The MacMini is an Apple computer typically sold without a monitor.) Given such a price consumers would probably replace old sets at about the same once-per-decade rate. Read more…
Filed Under Podcast Audio | Leave a Comment
Video Summary: Future of Apple
Posted on May 27, 2010
To Download Video (rather than stream it) click here.
Today’s video podcast narrates a PowerPoint presentation summarizing our recent Future of Apple market research report.
Although the report is 68-pages, it is also a multimedia document that includes links to videos and animations to demonstrate key innovations instead of merely describing them with text. Included is a five year revenue forecast by business sector as well profitability analysis by product line. We identify four growth engines; two already existing and two yet to be announced. Apple’s ecosystem strategy is forecast including an analysis of whether the company should license its operating system in response to Android’s open platform. Read more…
Filed Under Podcast Video | Leave a Comment
Apple Tablet Computer
Posted on August 20, 2009
Steve Lang
If you would like to learn why one expert thinks Apple will introduce a tablet computer and what it might look like, this interview is for you.
Our guest today is Steve Lang who blogs about the future of media at MadMaxMedia.com. Numerous observers speculate that Apple will introduce a tablet computer but Steve’s analysis seems cogent. Not only does he predict such a product, but he also believes that it will use an operating system much like the iPod Touch or iPhone, as opposed to the Mac-OS. As a result it will provide a bigger screen to experience the touch-sensitive icon-based interface that has reached close to 50 million users of the iPhone and iPod Touch. Read more…
Filed Under Podcast Audio | 1 Comment
Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
Filed Under Podcast Audio | 1 Comment
Yahoo Connected TV Widgets
Posted on July 21, 2009
Patrick Barry, Vice President, Yahoo
If you would like to learn about Yahoo’s plans to bring Internet applications to the TV, this interview is for you.
Our guest today is Patrick Barry who is Vice President of Yahoo’s Connected TV initiative. Yahoo offers TV-set manufacturers a software platform enabling viewers to access Internet applications via a TV remote unit typically provided by the set maker. The on-screen interface is similar to the iPhone or iPod Touch experience. Readers may watch a Yahoo-prepared demonstration here. Read more…
Filed Under Podcast Audio | Leave a Comment
Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
Read more…
Filed Under Podcast Audio | Leave a Comment
Internet via Set-Top Box: Fool’s Errand?
Posted on March 25, 2009
Companies developing ways to access Internet Video via a cable set-top box may be on a Fool’s Errand.
Eventually consumers will demand unlimited Internet access on their televisions. But such a scenario is contrary to the perceived interests of CATV operators. They have two concerns. First is that unrestricted access might lead consumers to watch more Internet Video and less conventional television. Second, they want to collect an incremental fee (beyond ISP service) when consumers watch Internet Video on the TV. Read more…
Filed Under Podcast Audio | Leave a Comment
Five Catalysts for Internet TV - This Year!
Posted on March 19, 2009
Download to Computer, iPod, and iPhone
If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you.
First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen. Read more…
Filed Under Podcast Video | Leave a Comment
