It’s the Stoopid Economy
Posted on November 14, 2009
Phil Leigh
During the first three decades of the twentieth century the most promising invention was radio.
Scientists could see a clear evolutionary path for the technology that would revolutionize everyday life. The trip from the dots-and-dashes of Morse code, to audio transmission, and eventually to television, was all a matter of learning how to manipulate the electromagnetic spectrum. Unlike a fanciful speculation like teleportation, such things were undeniably possible within the theory underlying Maxwell’s equations. Read more…
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How Video Advertising Will Change
Posted on July 16, 2009
Download Free Copy of Prospectus: Future Developments in Video Advertising
Download Video to iPod and iPhone.
If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
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Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
Read more…
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Internet TV - Video or Mixed Media?
Posted on March 5, 2009
Download to Computer, iPhone, and iPod
Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television.
It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story. Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. Read more…
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The iDeal iPod
Posted on February 26, 2009
Suppose the iPod Touch had a fully functioning browser along with Bluetooth connectivity.
Such a device could connect to a flat-panel TV and display HD video on the TV screen. The on-board WiFi of the Touch would connect to the home network and thence to the Internet. Thus users could watch any Internet Video instead of only those at websites providing applications at the Apps Store. Bluetooth would enable a remote keyboard and mouse to provide a lean-back viewing experience 15 – 20 feet distant from the TV screen. Read more…
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A TV Production Truck in a Shoe Box
Posted on October 6, 2008
Download to Video-Enabled iPods
If you would like to learn about an appliance the size of a shoe box that provides most of the production and multi-camera input capabilities of a TV truck, this interview is for you.
The product is the Tricaster from San Antonio-based NewTek. Our interview is with Philip Nelson who is the Senior Vice President for Strategic Development and the appliance is demonstrated by Jim Plant who is the CEO. Tricaster prices range from $5,000 to $12,000. Read more…
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How To Podcast
Posted on September 22, 2008
Download to Video-Enabled iPods
If you would like to learn how to become a podcaster, this video is for you.
Podcasting essentially enables you to have your own radio or television station. The programs will be automatically delivered to your audience and received by most any Internet-connected multimedia device including computers, iPods, and iPhones. Even televisions can receive your shows if they are connected via a LAN to a computer. Finally, the programs can be heard, or viewed, anytime after they are released. There is no need for the audience to “tune in” at a scheduled time or risk missing the show. Read more…
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RIP for RIM’s BlackBerry and the Radio Industry?
Posted on August 18, 2008
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This video investigates whether the 3G-iPhone signals the decline of the fortunes of Blackberry-maker, Research-in-Motion as well as those of broadcast and satellite radio.
Many executives hunger for the iPhone but can’t do without real-time email while they’re on the move. As a result, they haven’t bought the iPhone because they don’t want to carry around yet another portable unit in addition to their Blackberries. However, the situation changed on July 11th when Apple started selling the 3G-iPhone with “push” email while earlier iPhones can get a free “push” email download. Read more…
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