Netflix “Watch Now” Fame Misses Bigger Point
Posted on February 9, 2009
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If you would like to learn how the recent publicity surrounding Netflix’s “Watch Now” Internet-Video-to-the-TV initiative misses a bigger truth about Third Generation Television, this video is for you.
Confessedly, Netflix is doing an outstanding job to make the company a major winner as Internet-Video-to-the-TV gains momentum. First, they purchased the rights to stream 12,000 movie titles enabling subscribers to watch them (nearly) instantly. Second, they contracted with important appliance manufacturers to embed the service in their devices. Examples include Microsoft’s Xbox, certain TiVo models, Blu-ray players from LG and Samsung, and ultimately even TVs from LG and Vizio. Read more…
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