Interviews with Digital Media Thought Leaders

Putting Multimedia Presentations into Press Releases - Part 2

Podcast Video | Posted by Phil Leigh on June 17, 2008

Download to Video-Enabled iPods

If you would like to learn how to embed multimedia presentations in your press releases without using the simplified tools from BrainShark and Netbriefings discussed last week, this program is for you.

Last week in Part One we demonstrated how simple tools from Netbriefings and BrainShark can be used to embed multimedia presentations into your press releases.  BrainShark users only need to know how to use a telephone and narrate a PowerPoint presentation. Similarly, anyone who can post a video to YouTube can use the Proclaim tool from Netbriefings. Read more…

Putting Multimedia Presentations into Press Releases - Part 1

Podcast Video | Posted by Phil Leigh on June 10, 2008

Download to Video-Enabled iPods

If you would like to learn how to embed multimedia presentation in your press releases, this program is for you.

The multimedia press release is not merely an idea whose time has come; it is one that is long overdue! Although I receive most press releases via email, they are still composed as though the delivery mechanism is the U.S. Postal Service. Moreover, they are overflowing with bad writing and technology companies are the worst offenders. Nearly all of their characteristically jargon-filled releases fail miserably to explain why anyone, other than those who wrote them, should have any interest. Read more…