Interviews with Digital Media Thought Leaders

National Hockey League & Online Video

Podcast Audio | Posted by Phil Leigh on April 19, 2008

 
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Larry GalfandIf you would like to learn how the National Hockey League is generating revenue from advertising-supported video online, this interview is for you. 
 
Subject: Our guest today is Larry Gelfand who is Senior Vice President for Media Sales at the National Hockey League.  Recently the NHL launched its Internet-based NHL Network Online which provides a number of free video shows that are advertising supported.  Initial sponsors include Cisco, Budweiser, and Dodge.

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