Interviews with Digital Media Thought Leaders

Radio Commercials That Generate Internet Ad Revenues

Podcast Video | Posted by Phil Leigh on May 7, 2008

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If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
 
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…

Two Years Ahead of the Record Labels

Podcast Video | Posted by Phil Leigh on January 4, 2008

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About two years ago we published a research report entitled Digital Music Goes Mainstream concluding that it was in the best interests of the record label industry to abandon digital rights management (DRMs). You can get a copy of the February 15, 2006 report by clicking on the preceding link. 

Over a year later EMI decided to sell DRM-free tracks, followed by Universal in the autumn, and Warner Music just last month. Finally Business Week reports that Sony-BMG will be the last of the four major labels to throw in the towel sometime during the first quarter of this year.

In our analysis DRM abandonment will benefit the industry for two reasons. Read more…

The Internet Takes Consumers Away From Local Media (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on August 28, 2007

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If you are a local media company like a newspaper, radio station, or network TV affiliate, and would like to learn what you can do to regain influence with local consumers who have been migrating to Google and other websites, this interview is for you.  (Part 2 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…

The Internet Takes Consumers Away From Local Media (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on August 25, 2007

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If you are a local media company such as a newspaper, radio station, or network TV affiliate, and would like to learn how to accelerate the ad revenue growth on your website, this interview is for you.  (Part 1 of 2)

Our guest today is Jaan Janes who is a Senior Vide President at the Pulse 360 Division of Seevast Corporation. He recently made a presentation as a member of a panel I hosted at an industry conference for radio stations, metropolitan dailies, and network TV affiliates. The focus was on how to adapt to the challenges and opportunities of the Internet. Read more…

Digital Media on the Wireless Internet (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on August 18, 2007

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If you would like to learn how Digital Media will increasingly be used on the wireless Internet, this interview is for you. (Part 2 of 2).

Our guest today is Alan Reiter who is the President of The Wireless Internet and Mobile Computing consulting firm. Alan has been analyzing and reporting on wireless communications since the late 1970s before the first cellular licenses were even issued. Read more…

Distributing and Monitizing Your Video at Other Websites (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on July 24, 2007

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(Part 2 of 2) If you would like to learn about an ASP that enables you to distribute and monetize your Digital Media across the Internet, this interview is for you.
 
Our guest today is Marty Roberts who is the Vice President of Marketing at thePlatform. His company, owned by Comcast, is basically an ASP enabling video created for the Internet to be widely distributed, syndicated, and monetized.

Read more…

Distributing and Monitizing Your Video at Other Websites

Podcast Video | Posted by Phil Leigh on July 21, 2007

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(Part 1 of 2) If you would like to learn about an ASP that will enable you to distribute and monetize your Digital Media across the Internet, this interview is for you.
 
Our guest today is Marty Roberts who is the Vice President Marketing at the Platform. His company, owned by Comcast, is basically an ASP that enables video created for the Internet to be widely distributed, syndicated, and monetized.

Read more…

Obsolesence of Radio

Podcast Video | Posted by Phil Leigh on May 31, 2007

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If you would like to learn how satellite radio might become obsolete, this interview is for you.
 
Our guest today is Avikk Ghose who is the Vice President of Business Development at Mercora.

Read more…