Interviews with Digital Media Thought Leaders
Digital Strategies for Radio and TV
Podcast Audio | Posted by Phil Leigh on May 10, 2008
If you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.
Subject: Our guest today is Robert Maccini who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio. Read more…
Categories: Podcast Audio
Tags: Blogs, digital media, Internet Advertising, Internet video, Phil Leigh, Radio Advertising, Television Advertising, TV Advertising
Radio Commercials That Generate Internet Ad Revenues
Podcast Video | Posted by Phil Leigh on May 7, 2008
If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…
Categories: Podcast Video
Tags: Blogs, digital media, Internet Advertising, Phil Leigh, radio, Radio Advertising, Scott Savage, Search Engine Optimization
