Interviews with Digital Media Thought Leaders
(Part 2 of 2) How The Internet Affects Local Media
Podcast Video | Posted by Phil Leigh on May 29, 2007
If you would like to learn how the Internet is affecting newspapers, and television & radio stations, and what they can do about it, this interview is for you.
Our guest today is Colby Atwood who is the President of Borrell Associates. His company is a market research firm that specializes in helping traditional media companies adapt to the Internet. (Part 2 of 2) Read more…
Categories: Podcast Video
Tags: advertising, Conventional Media, digital media, Internet Advertising, Local Media, newspapers, radio stations, TV stations
(Part 1 of 2) How the Internet Affects Local Media
Podcast Video | Posted by Phil Leigh on May 24, 2007
If you would like to learn how the Internet is affecting newspapers, and television & radio stations, this interview is for you.
Our guest today is Colby Atwood who is the CEO of Borrell Associates. His company is a market research firm that specializes in helping traditional media companies adapt to the Internet. (Part 1 of 2)
Read more…
Categories: Podcast Video
Tags: advertising, classified advertising, craigs list, digital media, Internet, local markets, newspapers, radio, radio stations, television stations, TV stations, yellow pages
What Are Local Radio, Television and Newspapers To Do? (5/18/07)
Podcast Audio | Posted by Phil Leigh on May 17, 2007
If you would like to learn how traditional media properties like newspapers and TV & Radio stations, can sell Internet ads germane to their local markets, this interview is for you.
Categories: Podcast Audio
Tags: advertising, newspapers, online advertising, radio stations, TV stations, web advertising
