How to Make Google AdWords Work

Posted on January 9, 2010

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If you would like to learn how to make Google AdWords be more effective, this interview is for you.

Today’s guests are Dr. Donald Berndt and Ricardo Lasa who are the founders of Sitewit.com. Their company enables users of Google AdWords and similar online ad platforms to obtain better results by employing artificial intelligence to manage campaigns.  Sitewit provides an analytical engine to dynamically optimize such ad campaigns as an online service.

Since the Great Recession of 2008 it has become abundantly clear that conventional advertising is not working as well as in the past. This applies to newspapers, Yellow Pages, television, and radio. As a result, sponsors are turning to the Internet. Read more…