Internet Threat to Satellite TV
Posted on January 31, 2012
Before “cord-cutting” became a popular term we predicted almost five years ago consumers would use the Internet to bypass conventional Cable TV. Later when Wall Street dismissed the practice as an urban myth in 2009, we concluded Cable operators may ultimately divest CATV service in order to concentrate on high-speed Internet.
Download 6-minute audio narration to iPod, iPhone, and iPad here.
Presently, “cord-cutting” is the Pay TV industry’s foremost concern. Netflix, Hulu, iTunes, and Amazon.com are pioneering alternate ways to acquire popular programming over the Net as opposed to Cable systems. Equally important is “Long Tail” content on YouTube and other Internet video sites. “Long Tail” theory implies that while we share interest in popular content, we also have more narrowly defined interests shared with viewer-groups too small to justify mass market distribution. But the Internet shatters such limitations enabling video content to be made available for vanishingly small audiences. Arguably, cultural programming has already migrated to the Net. Read more…
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How Cord-Cutting Will Happen
Posted on July 15, 2010
Most anyone having more than six months experience with a computer-to-TV connection to get unlimited Internet access at the television realizes that cord-cutting is inevitable. It is not a question of “if”, but merely of “when”. But for businesses that must adapt the more important question is how it will happen. Once that process is understood, inevitability is hard to deny and constructive planning can begin.
Download audio of narrative for iPod, iPad, and iPhone here.
For the uninitiated, “cord-cutting” refers to a consumer’s decision to discontinue a television subscription service and replace it with various Internet activities on the TV screen. Generally Cable operators, media companies, and conventional industry researchers dismiss the possibility. For example, earlier this year one prominent industry analyst labeled it an “urban myth” because TV subscriber numbers continued to climb. Read more…
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Why Internet Video Will Be Gigantic (Part 1 of 2)
Posted on August 13, 2007
Summary: If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 1 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
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