How Cord-Cutting Will Happen

Posted on July 15, 2010

 
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philblueheadshot1Most anyone having more than six months experience with a computer-to-TV connection to get unlimited Internet access at the television realizes that cord-cutting is inevitable. It is not a question of “if”, but merely of “when”. But for businesses that must adapt the more important question is how it will happen. Once that process is understood, inevitability is hard to deny and constructive planning can begin.

Download audio of  narrative for iPod, iPad, and iPhone here.

For the uninitiated, “cord-cutting” refers to a consumer’s decision to discontinue a television subscription service and replace it with various Internet activities on the TV screen. Generally Cable operators, media companies, and conventional industry researchers dismiss the possibility. For example, earlier this year one prominent industry analyst labeled it an “urban myth” because TV subscriber numbers continued to climb. Read more…

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Why Internet Video Will Be Gigantic (Part 1 of 2)

Posted on August 13, 2007

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Summary: If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 1 of 2).

Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…

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