Interviews with Digital Media Thought Leaders

Radio Commercials That Generate Internet Ad Revenues

Podcast Video | Posted by Phil Leigh on May 7, 2008

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If you would like to learn how radio stations can use the Internet to generate incremental revenue from conventional broadcast advertisements, this interview is for you.
 
Subject: Our guest today is Scott Savage who is a principal in a new venture named Octopus. The venture provides a way for traditional radio to generate incremental ad revenues from conventional broadcast advertisements. Here’s an example of how it works: Read more…