Two Conflicting Music Opportunites
Posted on April 26, 2010
Phil Leigh
The Internet presents the music industry with two potent but conflicting opportunities.
First, it can replace radio as a more effective tool for promoting music while simultaneously avoiding costly disguised forms of payola that continue to linger. This applies not only to new releases, which traditionally have been the industry’s lifeblood, but also to old tracks which often fall into minimal demand.
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How Video Advertising Will Change
Posted on July 16, 2009
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If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
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The Media & Internet Experience on Campus
Posted on December 15, 2007
If you would like to get some insight into what media and Internet usage is like within the student body of a major university, this interview is for you.
Our guest today is Matt Ragas who is a PhD candidate in the College of Journalism and Communications at the University of Florida with a student body numbering 51,000. After his Bachelor’s, Matt spent eight years in the business world where he was a successful Internet entrepreneur having authored two books and participating as a co-founder in Raging Bull.com and Indie Research. He fascinates us with tales of how much the Internet and Digital Media has changed the campus experience since his undergraduate years. Read more…
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Will Facebook Eclipse MySpace? (Part 2 of 2)
Posted on September 18, 2007
Summary: If you would like to learn why there is currently so much buzz about FaceBook, this interview is for you. (Part 2 of 2).
Our guest today is Rodney Rumford who is the Founder of FaceReviews which is a website dedicated to the analysis of applications to be used on FaceBoook. Read more…
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Will Facebook Eclipse MySpace? (Part 1 of 2)
Posted on September 15, 2007
If you would like to learn why there is currently so much buzz about FaceBook, this interview is for you. (Part 1 of 2).
Our guest today is Rodney Rumford who is the Founder of FaceReviews which is a website dedicated to the analysis of applications to be used on FaceBoook. Read more…
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Slide.com is the YouTube of Slide Shows
Posted on July 6, 2007
(Part 1 of 2). If you would like to learn how you can upload your JPEGs to produce a Web-accessible slide show, this interview is for you.
Our guest today is Keith Rabois who is a Vice President for Strategy with Slide.com. His company not only permits you to make Web-accessible slide shows, the process generates a url that enables you to insert hyperlinks to the slide shows within the text of your own blog or emails. Read more…
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Part 2 - A Platform and Community for Podcasters
Posted on May 22, 2007
If you would like to simplify the creation of your podcast and optimize your audience, this interview is for you. (Part 2 of 2).
Our guest today is Rob Safuto who is the Director of Marketing at Raw Voice. His company offers products and services for audience optimization and simplified XML code generation.
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A Platform and A Community for Podcasters - Part 1
Posted on May 21, 2007
If you would like to learn a platform enabling the uninitiated to generate podcast code and an associated community to help maximize a podcaster’s audience, this interview is for you. (Part 1 of 2).
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