Interviews with Digital Media Thought Leaders

Digital Strategies for Radio and TV

Podcast Audio | Posted by Phil Leigh on May 10, 2008

 
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Robert MacciniIf you would like to learn what radio & TV stations can do to meet the challenge of the Internet, this interview is for you.

Subject: Our guest today is Robert Maccini who is the Chief Operating Officer for Ando Media. He is a 25 year veteran of the radio and TV business who now works for a company that helps those industries generate revenue for their content off of Internet streams and downloads. Ando also offers an audience measurement service for Internet radio. Read more…

Non-Disruptive Ads & eCommerce for Internet Video

Podcast Video | Posted by Phil Leigh on February 28, 2008

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If you would like to learn how to enable viewers to watch your Internet video with non-disruptive ads and click on merchandise to buy that is germane to the programming, this interview is for you.
 
Subject: Our guest today is Rick Davis who is the CEO of 21e (for 21st Century Entertainment). His company provides a video player that enables non-disruptive advertising and clickable icons for contextual merchandise purchases. The player can be viewed at TheClassicsNetwork.com (for best results use Firefox Browser). Read more…

Targeted Advertising for On-Demand Video (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on October 16, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…

Targeted Advertising for On-Demand Video (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on October 13, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…