How Video Advertising Will Change
Posted on July 16, 2009
Download Free Copy of Prospectus: Future Developments in Video Advertising
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If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
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Getting Viewers to Click on Ads
Posted on July 9, 2009
Download Free Prospectus :Future Developments in Video Advertising.
Download Video to iPhone or iPod
If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.
As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…
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What Makes our Market Research Different?
Posted on June 29, 2009
Click Here to Download a Free Prospectus: Future Developments in Video Advertising.
Click Here to Download to iPhone or iPod.
If you would like to know how our market research is different, this video is for you.
One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future. Read more…
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Effective Ads for Long-Form Internet Video
Posted on June 16, 2009
Jim Louderback, CEO, Revision3
If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you.
Our guest today is Jim Louderback who is the CEO of Revision3.com. His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website. It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Read more…
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Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
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Streaming Video to Clients & Prospects
Posted on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Read more…
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Advertising on Internet TV Shows and Movies
Posted on May 26, 2009
Steve Robinson, CEO, Panache
If you would like to learn the latest from an expert about video ads for premium Internet streams such as popular TV shows and movies, this interview is for you.
Our guest today is Steve Robinson who is the CEO of Panache. His company provides an ad-insertion platform that offers media and entertainment companies the infrastructure to generate advertising revenues from their video streams. Representative clients include MTV, VH1, Country Music Channel, and Nickelodeon, among others. Read more…
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Training For Internet Advertising
Posted on May 12, 2009
Leslie Laredo, President, The Laredo Group
If you would like to learn how advertising agencies, media buyers and other media professionals learn their ways around new media, this interview is for you.
Our guest today is Leslie Laredo who is the President of The Laredo Group . Her company is a leading training and consulting firm concentrating in online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides general sales training for companies and individuals, media training for buyers and sellers, and custom consulting services for traditional, online, and cross-platform sales and marketing activities. Read more…
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