Monetizing TV Shows and Movies on the Net
Posted on August 6, 2010
Most film producers and other companies associated with conventional television fear the Internet. They don’t see how they can profit from it. Instead they worry it will erode revenues from conventional sources, replacing them with lower amounts. To date their concerns are well founded.
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For example, few Internet users will pay a subscription fee for shows already on television. Moreover, the Internet provides no “carriage fees” like those paid by satellite and CATV operators to the networks — and indirectly the producers. While movie downloads admittedly provide revenues from sales and rentals, they are at least partly at the expense of DVD rentals and sales. Finally, online advertising revenues at video streaming sites like Hulu and YouTube are pathetically small by comparison to those available from conventional television. Much like the record labels, it’s likely that the Hollywood studios and television show producers wish that the Internet had never been invented. Read more…
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Ten Months Ahead of Bloomberg
Posted on May 31, 2010
Prompted by the recent GoogleTV announcement, last week Bloomberg-BusinessWeek reported that the product concept would revolutionize advertising in two ways. First, it would lead to a new policy whereby sponsors only pay for ads that get watched. Second, it would enable video ads to be better targeted.
However, regular Inside Digital Media subscribers recognize that we’ve been chanting this mantra since last July’s Future Developments in Video Advertising research report. Another example is our Thinking the Unthinkable about Video Ads last September. Read more…
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Year Ahead of Wall Street Journal
Posted on April 19, 2010
Phil Leigh
Last week Walt Mossberg of The Wall Street Journal reviewed a couple of new products from Hillcrest Labs. First, is a Web Browser built especially for big monitors such as televisions. Second is a hand-held device designed to control the browser remotely from a comfortable viewing distance as would apply when a TV is used as a computer’s display screen.
To play audio on iPhone, iPod, or iPad click here. (5 Minutes)
The browser, termed Kylo, contains big icons for 128 popular Web video sites. Navigation to other websites is via an onscreen virtual keyboard. Hillcrest characterizes the loop pointer as a remote mouse. About the size of a gymnastics ring the pointer offers gesture-sensitive control much like a similar unit for the Nintendo Wii. In point of fact, Hillcrest claims Nintendo is infringing patents.
Read more…
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How Video Advertising Will Change
Posted on July 16, 2009
Download Free Copy of Prospectus: Future Developments in Video Advertising
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If you would like to learn why product promotion campaigns will replace advertising campaigns, this video is for you.
Traditionally advertising campaigns are executed by media buyers. Ad preparation, termed creative work, is done by the advertising agency. The sponsoring company determines the campaign budget and contracts with a media buyer to place the ads on the appropriate media. The media buyer determines the optimal allocation among television, newspaper, radio, Internet, and other formats. The buying organization also determines how the ads will run in each media. For example, they will decide which TV shows will get the ads. They seek to optimize the demographic match between the show audience and the profile of customers for the advertised product. Read more…
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Getting Viewers to Click on Ads
Posted on July 9, 2009
Download Free Prospectus :Future Developments in Video Advertising.
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If you would like to know how consumers will learn to click on banner and overlay ads, this video is for you.
As video moves to the Internet many question the effectiveness of new forms of advertising such as clickable banners and overlays. The concern is justified since it is well known that traditional banner click-through rates are low. The industry worries that rates will drop even lower on overlay ads appearing on TV screens. Read more…
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What Makes our Market Research Different?
Posted on June 29, 2009
Click Here to Download a Free Prospectus: Future Developments in Video Advertising.
Click Here to Download to iPhone or iPod.
If you would like to know how our market research is different, this video is for you.
One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future. Read more…
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Effective Ads for Long-Form Internet Video
Posted on June 16, 2009
Jim Louderback, CEO, Revision3
If you would like learn about the types of advertisements that are effectively generating revenue for long-form video on the Internet, this interview is for you.
Our guest today is Jim Louderback who is the CEO of Revision3.com. His company is an Internet television network that creates, produces and distributes web television shows on niche topics. Some shows have achieved audience numbers equivalent to popular cult-TV shows. One example is DIGGnation in which two hosts discuss the top weeky topics on the Digg website. It gets about 200,000 – 300,000 viewers which is equivalent to the TV audience for Dog the Bounty Hunter. Read more…
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Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
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