Television Obsolescence
Posted on March 29, 2010
Phil Leigh
Television industry incumbents often assert that Internet Video is an impractical alternative for conventional television for two reasons. First, they argue that Internet video distribution is presently a money losing business and is likely to remain so for many years. Second, they claim gigantic investments in network infrastructure are required before the Web can reliably deliver video to television-sized screens.
To play audio on iPhone, iPod, or iPad, click here.
While such statements are not without basis, they are invalid for two reasons. First, they are exaggerated beyond the point of relevance. Second, they ignore the offsetting advantages of Internet distribution. Read more…
Filed Under Podcast Audio | 1 Comment
A Year Ahead of Google
Posted on March 19, 2010
On Wednesday, The New York Times reported a secret initiative termed GoogleTV that is a collaborative effort among Google, Intel, Sony, and Logitech. Essentially the plan is to provide an appliance enabling televisions to also function as browser-or-app-centric viewing screens for an abundance of Internet content and applications. As regular subscribers know, for over a year we have repeatedly emphasized that the natural evolution of television is toward just such a product. One example is this post about our February ’09 Third Generation Television market research report.
To play on iPhone, iPad, or iPod, click here.
Two points about GoogleTV as reported are particularly important. Read more…
Filed Under Podcast Audio | Leave a Comment
Consumers Want Internet on TV
Posted on November 21, 2009
Phil Leigh
If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.
We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…
Filed Under Podcast Audio | 1 Comment
It’s the Stoopid Economy
Posted on November 14, 2009
Phil Leigh
During the first three decades of the twentieth century the most promising invention was radio.
Scientists could see a clear evolutionary path for the technology that would revolutionize everyday life. The trip from the dots-and-dashes of Morse code, to audio transmission, and eventually to television, was all a matter of learning how to manipulate the electromagnetic spectrum. Unlike a fanciful speculation like teleportation, such things were undeniably possible within the theory underlying Maxwell’s equations. Read more…
Filed Under Podcast Audio | 1 Comment
How to Watch iPhone Movies on Your TV
Posted on September 3, 2009
If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.
Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Read more…
Filed Under Podcast Video | 55 Comments
Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
Filed Under Podcast Audio | Leave a Comment
Internet TV: Consumer Attitudes
Posted on April 21, 2009
If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you.
Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. Read more…
Filed Under Podcast Video | Leave a Comment
Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
Read more…
Filed Under Podcast Audio | Leave a Comment
