Consumers Want Internet on TV
Posted on November 21, 2009
Phil Leigh
If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.
We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…
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It’s the Stoopid Economy
Posted on November 14, 2009
Phil Leigh
During the first three decades of the twentieth century the most promising invention was radio.
Scientists could see a clear evolutionary path for the technology that would revolutionize everyday life. The trip from the dots-and-dashes of Morse code, to audio transmission, and eventually to television, was all a matter of learning how to manipulate the electromagnetic spectrum. Unlike a fanciful speculation like teleportation, such things were undeniably possible within the theory underlying Maxwell’s equations. Read more…
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How to Watch iPhone Movies on Your TV
Posted on September 3, 2009
If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you.
Every iPod or iPhone owner knows they can buy digital music at Apple’s iTunes online store. Most also realize they can rent or purchase movies and TV shows there as well. Finally, many are aware that numerous free video and audio podcasts, some including popular TV shows, are also available. However, few understand that it is not difficult use iPods and iPhones to watch the movies stored on the portable units through a conventional flat panel TV. Read more…
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Addressable Advertising for Television
Posted on June 9, 2009
Seth Haberman, CEO, Visible World
If you would like to learn about addressable television advertising, this interview is for you.
Our guest today is Seth Haberman who is the Founder of Visible World. His company is a leading provider of targeted television advertising. It offers a software platform, termed intelliSpot, that enables advertisers, agencies, and media companies to target, customize and change messages to address diverse audiences, programming, and business situations. Investors include Comcast, Time Warner, Viacom, WPP, and AllianceBernstein, among others. Read more…
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Internet TV: Consumer Attitudes
Posted on April 21, 2009
If you would like to learn the latest thinking from Parks Associates about Internet-Video-to-the-TV, this interview is for you.
Our guest today is Kurt Scherf who is a Vice President and Principal Analyst at Parks Associates. He narrates a PowerPoint summarizing his latest white paper “From Boob Tube to YouTube”. It is available for free at his website. Read more…
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Opinion Surveys vs. Direct Experience
Posted on April 8, 2009
How do opinion surveys of the uninitiated compare to the knowledge of those with direct experience?
There’s a lot to be said for direct experience.
While looking for an advantageous way to attack the Confederates in the Spring of 1862 the commander of the Federal army in Virginia and his staff approached the Chickahominy River. Stopping at the bank, they pondered whether it was too deep for troops to cross. As the group discussed the matter, one of the youngest staff members rode his horse down the bank and into the river. From his dry saddle at midstream he turned around and shouted back, “This is how deep it is General.” *
Read more…
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3rd Party Widgets for Verizon FiOS TV
Posted on April 1, 2009
Joe Ambeault, Verizon
What if Verizon FiOS offered a video-centric “apps store” for its television set-top box analogous to the one that Apple has for the iPhone?
The answer depends upon the restrictions that Verizon might impose on third-party developers. For example, if sites like Hulu, TV.com, and Joost are allowed to develop widgets enabling FiOS subscribers to visit the websites to watch TV shows over the Internet, then it would be significant. However, if Verizon moves slowly, or only permits a few applications from those not affiliated with current programmers providing shows for FiOS IPTV service, then it may be relatively inconsequential for two reasons. Read more…
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Five Catalysts for Internet TV - This Year!
Posted on March 19, 2009
Download to Computer, iPod, and iPhone
If you would like to learn about the five catalysts driving Internet-Video-to-the-TV adoption in 2009, this video is for you.
First Catalyst. The abundance of connection sockets in flat-panel televisions enables a multitude of devices to connect to the TV. Many such units also connect to the Internet. The surprise leader is the laptop computer which has on-board WiFi and is dropping so rapidly in price that it is a more economical selection than many appliances targeted at “Over-the-Top” Video. Given a remote mouse and keyboard the consumer gets a lean-back viewing experience 15 – 20 feet distant from the TV screen. Read more…
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