Interviews with Digital Media Thought Leaders
A New Twist on The Long Tail
Podcast Video | Posted by Phil Leigh on January 17, 2008
In 2004 Chris Anderson popularized an Internet merchandising theory known as The Long Tail. He concluded that the potentially gigantic inventory of Internet merchants would considerably increase sales on items that are seldom stocked by terrestrial competitors. Presumably, the point is even more applicable to Digital Media since there is no physical stocking required and the inventory can theoretically be almost infinite. Read more…
Categories: Podcast Video
Tags: Chris Anderson, digital media, Internet Merchandising, Lee Gomes, Long Tail, The Long Tail, Theory of the Long Tail
