Mad Men’s YouTube Chain Reaction
Posted on June 16, 2011
Special note. – Links to excerpts from copyrighted motion pictures provided below are all from legitimate sources. Since they get less traffic than YouTube, there’s normally a slight delay before the video plays, but once started it normally proceeds without buffering.
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A couple of years ago an episode of AMC’s hit TV show Mad Men included an excerpt of a youthful Ann Margret in a sexy performance of the title song from 1963’s Bye, Bye Birdie. The enticing clip prompted a number of posts to YouTube where the most popular one remaining has been viewed half a million times.
Apparently, nostalgia triggered a chain reaction resulting in YouTube uploads of other popular songs including Birdie’s swoon-inducing Honestly Sincere and the gossipy Telephone Hour. Eventually the entire movie got uploaded. It must be watched in a series of ten minute segments, but the interruptions are less annoying than regular TV commercials. I was able to view the samples and as well as the complete motion picture on my TV-set owing to a YouTube-compatible TiVo.
Download eight minute audio narration to iPhone, iPod, and iPad.
The experience initiated a personal reaction-train as I began to recollect other Ann Margret movies from the era. At the top of the list was The Cincinnati Kid staring the iconic and nostalgia-amplifying Steve McQueen. At first I could only find YouTube clips, but finally located the whole movie in a series of eight 14-minute segments. Read more…
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A New Twist on The Long Tail
Posted on January 17, 2008
In 2004 Chris Anderson popularized an Internet merchandising theory known as The Long Tail. He concluded that the potentially gigantic inventory of Internet merchants would considerably increase sales on items that are seldom stocked by terrestrial competitors. Presumably, the point is even more applicable to Digital Media since there is no physical stocking required and the inventory can theoretically be almost infinite. Read more…
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