Interviews with Digital Media Thought Leaders

Targeted Advertising for On-Demand Video (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on October 16, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand video programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 2 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform enabling advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand (VOD) channel, a Digital Video Recorder (e.g. TiVo), IPTV, or from a broadband website. Read more…

Targeted Advertising for On-Demand Video (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on October 13, 2007

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If you would like to learn how to place viewer-targeted ads in on-demand programming, whether it be VOD, DVR, or on the broadband Internet, this interview is for you. (Part 1 of 2).

Our guest today is Dean Denhart who is the CEO of BlackArrow which provides a platform that enables advertisers to place viewer-specific ads in on-demand programming whether it is delivered via a cable Video-On-Demand channel, a Digital Video Recorder (e.g. TiVo), or from a broadband website. Read more…

Amazon.com Movie Download Service (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on July 31, 2007

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If you would like to learn about the movie download service available at Amzon.com, this interview is for you.  (Part 2 of 2)

Our guest today is Roy Price who is the Director of Digital Video at Amazon.com. While nearly everyone knows that Amazon.com is one of the biggest sellers of physical DVDs, last year they also launched a service enabling you to buy, or rent, popular recently-released motions pictures as digital downloads. You can even get them via your television from the comfort to your favorite TV-viewing sofa or chair with selected models of TiVo. Read more…

Amazon.com Movie Download Service (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on July 28, 2007

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If you would like to learn about the movie download service available at Amzon.com, this interview is for you.
 
Our guest today is Roy Price who is the Director of Digital Video at Amazon.com. While nearly everyone knows that Amazon.com is one of the biggest sellers of physical DVDs, last year they also launched a service enabling you to buy, or rent, popular recently-released motions pictures as digital downloads. You can even get them via your television from the comfort to your favorite TV-viewing sofa or chair with selected models of TiVo.

Read more…