Thinking the Unthinkable about Video Ads
Posted on September 18, 2009
Phil Leigh
What if sponsors paid for video ads only when they are actually watched?
As John Wanamaker put it long ago, “I know that half of my advertising is wasted, I just don’t know which half.”
For over half-a-Century Nielsen audience rating have supposedly addressed Wanamaker’s question for television ads. It’s the foundation supporting a $70 billion annual business. It’s supposed to tell advertisers which programs viewers are watching and for how long. Given present computer technology it’s downright stunning when one learns Nielsen’s techniques for collecting its data.
With so much money on the table there’s a lot at stake. Some industry constituents want to update the measurement technology while others want no changes at all. Any changes are likely to upset somebody’s apple cart. That’s probably why progress in measurement methodology has moved at the pace of continental drift. Nonetheless, sponsors pay the bills and ultimately they’re going to demand more for their money. Read more…
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What Makes our Market Research Different?
Posted on June 29, 2009
Click Here to Download a Free Prospectus: Future Developments in Video Advertising.
Click Here to Download to iPhone or iPod.
If you would like to know how our market research is different, this video is for you.
One key difference is that our reports are multimedia documents providing numerous embedded links to demonstrate new technologies. Thus, you can print-them-out and read them as conventional paper documents, but you can also use them in a television-like experience to actually watch what video ads will be like in the future. Read more…
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What should ad agencies do?
Posted on June 26, 2009
Download Free Prospectus for our new research report on the future of video advertising.
If you would like to learn how ad agencies can prepare for the future of video advertising, this video is for you.
One conclusion from our new research report, Future Developments in Video Advertising, is that sponsors will start competing with the advertising industry. More specifically, they’ll intensify use of Internet media as a direct channel to their customers. A greater share of their marketing budgets will be allocated to enriching their own websites as interactive, lead-generation properties. Similarly, they will self-manage more of their email marketing and employ embedded video in press releases, product promotions, and corporate communications.
Read more…
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Online Videos: Post Once - Distribute Everywhere
Posted on April 26, 2008
If you would like to learn how to post videos to a single website that will automatically re-post them to the others where you have accounts, this interview is for you.
Subject: Our guest today is Brett Wilson who is a Co-Founder of TubeMogul. Videos posted at TubeMogul are automatically re-posted at (most) all the other video-sharing sites where you have accounts. That includes YouTube, Revver, Veoh, Metacafe, and many more. They also collect episode-specific audience statistics at each website.
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The Future of Newspaper Classified Ads
Posted on March 25, 2008
If you would like to learn what online newspaper classified ads might look like in the future, this interview is for you.
Subject: Our guest today is Michael Gerrity who is the CEO of The Real Estate Channel. It’s a website that has video-centric classified ads for properties that are for sale.
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