Thinking the Unthinkable About Video
Posted on March 17, 2009
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If you would like to learn how even primary market research can mislead, this video is for you.
Instinctively we tend credit consumer surveys with validity because they are based upon “primary research”. Our instincts are good, but if the questionnaire ignores reality the results can be worse that valueless. Read more…
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Internet TV - Video or Mixed Media?
Posted on March 5, 2009
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Getting Internet connectivity at the TV is not merely about Internet Video. It’s about getting mixed media on the television.
It’s a common mistake to think of Internet access at the TV as being “all about” getting Internet Video. Confessedly, that’s a big part of it, but it’s not the whole story. Once the TV is connected to the Internet users will want unlimited access so that they can consume a wide mix of media including video, text, graphics, audio, podcasts, and animation. Read more…
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Putting Multimedia Presentations into Press Releases - Part 2
Posted on June 17, 2008
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If you would like to learn how to embed multimedia presentations in your press releases without using the simplified tools from BrainShark and Netbriefings discussed last week, this program is for you.
Last week in Part One we demonstrated how simple tools from Netbriefings and BrainShark can be used to embed multimedia presentations into your press releases. BrainShark users only need to know how to use a telephone and narrate a PowerPoint presentation. Similarly, anyone who can post a video to YouTube can use the Proclaim tool from Netbriefings. Read more…
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Putting Multimedia Presentations into Press Releases - Part 1
Posted on June 10, 2008
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If you would like to learn how to embed multimedia presentation in your press releases, this program is for you.
The multimedia press release is not merely an idea whose time has come; it is one that is long overdue! Although I receive most press releases via email, they are still composed as though the delivery mechanism is the U.S. Postal Service. Moreover, they are overflowing with bad writing and technology companies are the worst offenders. Nearly all of their characteristically jargon-filled releases fail miserably to explain why anyone, other than those who wrote them, should have any interest. Read more…
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Digital Media on the Wireless Internet (Part 2 of 2)
Posted on August 18, 2007
If you would like to learn how Digital Media will increasingly be used on the wireless Internet, this interview is for you. (Part 2 of 2).
Our guest today is Alan Reiter who is the President of The Wireless Internet and Mobile Computing consulting firm. Alan has been analyzing and reporting on wireless communications since the late 1970s before the first cellular licenses were even issued. Read more…
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Digital Media on the Wireless Internet (Part 1 of 2)
Posted on August 16, 2007
Summary: If you would like to learn how Digital Media will increasingly be used on the wireless Internet, this interview is for you. (Part 1 of 2).
Our guest today is Alan Reiter who is the President of The Wireless Internet and Mobile Computing consulting firm. Alan has been analyzing and reporting on wireless communications since the late 1970s before the first cellular licenses were even issued. Read more…
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Why Internet Video Will Be Gigantic (Part 2 of 2)
Posted on August 14, 2007
If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 2 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
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Why Internet Video Will Be Gigantic (Part 1 of 2)
Posted on August 13, 2007
Summary: If you would like to learn how to get your video posted at numerous blogs and websites, and forwarded via countless emails, this interview is for you. (Part 1 of 2).
Our guest today is Josh Hawkins who is a Senior Marketing Manager at Brightcove. His company is an Applications-Service-Provider targeting professional video producers who want to optimize the distribution of their content around the Internet. Read more…
Filed Under Podcast Video | 2 Comments
