Interviews with Digital Media Thought Leaders

Promoting Your Product on Virtual Communities

Podcast Audio | Posted by Phil Leigh on November 3, 2007

 
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If you would like to learn how to develop intergral scenarios that will successfully promote your product on virutal communties like Second Life, this interview is for you.

Our guest today is Chris Lassonde who is the President of Millions-of-Us.  His company is an ad agency specializing in virtual worlds. Essentially, it helps clients develop scenarios on virtual communities to promote their products.  One example is a Second Life community devoted to the new hit TV program “Gossip Girl”. Representative clients include Intel, Microsoft, Warner Brothers, and Pontiac. Read more…