Consumers Want Internet on TV
Posted on November 21, 2009
Phil Leigh
If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.
We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…
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Best Internet Video Ad Format
Posted on July 19, 2009
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If you would like to watch an example of a successful Internet video ad format, this video is for you.
MTV conducted a research study to discover the kind of video ad format that works best for their streamed music videos. The results are important because we infer that they’ll apply to Interactive television as well. Read more…
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Future Video Commercials to use Search
Posted on July 14, 2009
Click Here to Download Free Prospectus: Future Developments in Video Advertising.
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If you would like to learn why search will become a crucial part of future video advertising, this video is for you.
Once video migrates to the Internet the search function will become crucially integrated with video advertising. This applies to both short and long form programs including TV shows and movies. As discussed in our Future Developments in Video Advertising research report, there are three reasons for our conclusion. Read more…
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Company 2.0
Posted on November 10, 2008
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If you would like to learn how to attract disparate talent from the Internet in order to form companies that can tackle revenue-producing projects as a temporary “syndicate”, or as a continuing business, this interview is for you.
Our guest today is Brent Britton who is an attorney with Squire, Sanders, & Dempsey. Earlier he was associated with the MIT Media Lab where he worked as a software engineer. I met Brent at the Third Annual Sarasota Design Summit where he made a presentation on “Company 2.0”. The Summit was sponsored by the Ringling College of Art & Design. Read more…
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Web 2.0 Winners
Posted on November 24, 2007
Summary: Today’s video is a narrative summary of our November 8th analytical report entitled, “Gravitational Attraction in the Internet Cloud”.
A defining characteristic of Web 2.0 is the adoption of the Internet cloud as a computing platform. It is the culmination of an evolutionary trend that started with mainframes, proceeded through the PC, and followed with the Local Area Network (LAN). Each platform transition provided an opportunity for new industry leaders to emerge, and the movement into Web 2.0 is no exception. Read more…
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Gravitational Centers in the Internet Cloud
Posted on November 8, 2007
Summary
A defining characteristic of Web 2.0 is the adoption of the Internet cloud as a computing platform. It is the culmination of an evolutionary trend that started with mainframes, followed to the PC, and then the Local Area Network (LAN). Each platform transition provided an opportunity for new industry leaders to emerge, and the movement into Web 2.0 is no exception. Read more…
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Visual Bookshelf Application For Facebook
Posted on September 28, 2007
If you would like to learn about a popular Facebook application called “Visual Bookshelf”, this interview is for you.
Our guest today is Edward Frederick who is a Co-Founder of Hungry Machine and the developer of “Visual Bookshelf”. Eddie’s Facebook application permits users to display the books they have read and “see” all of the other users of the app who have also read each book. Read more…
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Why VCs are Investing In Facebook Apps Companies
Posted on September 20, 2007
If you would like to learn why venture capital firms are setting aside hundreds-of-millions-of-dollars to invest in companies developing applications for Facebook, this interview is for you.
Our guest today is Lee Lorenzen who is the CEO of Altura Ventures. Lee is one of the high-profile venture capitalists who is vigorously pursuing investment opportunities among companies developing applications for FaceBook. Read more…
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