Interviews with Digital Media Thought Leaders

Performance-Based Online Advertising (Part 2 of 2)

Podcast Video | Posted by Phil Leigh on January 3, 2008

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If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 2 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

Performance-Based Online Advertising (Part 1 of 2)

Podcast Video | Posted by Phil Leigh on December 28, 2007

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Summary: If you would like to learn about an Internet ad network distributing ads that only result in a charge when the consumer actually clicks on them and completes a transaction, this interview is for you.  (Part 1 of 2).

Our guest today is Doug Walker who is the Executive Vice President of Hydra Network.  His company distributes targeted cost-per-acquisition campaigns on behalf of advertisers through an online network of quality website, search, incentive, lead generation, subscriber email, and co-registration affiliates. Read more…

What Are Local Radio, Television and Newspapers To Do? (5/18/07)

Podcast Audio | Posted by Phil Leigh on May 17, 2007

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If you would like to learn how traditional media properties like newspapers and TV & Radio stations, can sell Internet ads germane to their local markets, this interview is for you.

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