Behavioral Ad Targeting: Newspapers
Posted on July 30, 2009
Phil Leigh
If you would like to learn how newspapers and TV affiliates can generate incremental ad revenue by selling behaviorally-targeted Internet ads to local businesses, this audio is for you.
Behavioral-targeting is one of the keys to success in online advertising. For example, consider how online merchants such as iTunes and Amazon.com are among the most successful websites in terms of translating visits into sales. There are two reasons why their conversion performance is exceptionally good. Read more…
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Profound Implications of Video-Centric Wikipedia
Posted on July 23, 2009
Phil Leigh
If you would like to consider the implications of a video-centric Wikipedia, this audio program is for you.
As reported in Technology Review, the Wikipedia Foundation will soon be launching an editable online video encyclopedia. According to Alexa, Wikipedia is the World’s seventh most popular website. Consider how often you visit the site and ponder your reaction if many of its articles provided relevant video. Read more…
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Yahoo Connected TV Widgets
Posted on July 21, 2009
Patrick Barry, Vice President, Yahoo
If you would like to learn about Yahoo’s plans to bring Internet applications to the TV, this interview is for you.
Our guest today is Patrick Barry who is Vice President of Yahoo’s Connected TV initiative. Yahoo offers TV-set manufacturers a software platform enabling viewers to access Internet applications via a TV remote unit typically provided by the set maker. The on-screen interface is similar to the iPhone or iPod Touch experience. Readers may watch a Yahoo-prepared demonstration here. Read more…
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