Television of the Future
Posted on November 28, 2009
If you want to learn what the future of television will look like, this video podcast is for you.
Despite recent publicity about favorable consumer response to services providing only limited Internet Videos at our TVs, ultimately nearly everyone will demand unlimited Internet access on televisions. Services like Amazon-Video-on-Demand, iTunes, and Netflix Watch Instantly via devices such as TiVo, Blu-Ray Players, and Xboxes are merely going to whet consumer appetites for unrestricted Internet access on TVs. Read more…
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Consumers Want Internet on TV
Posted on November 21, 2009
Phil Leigh
If you would like to learn just how rapidly consumers are gaining interest in obtaining unlimited Internet access on their TVs, this podcast is for you.
We have long predicted that consumers will ultimately want unlimited Internet access of their TVs. It enables them to watch any Internet video in a lean-back viewing experience from their living room sofa. Moreover, given a remote mouse and keyboard, it empowers them to use the TV as a giant window into the Internet for any purpose, including e-mail, online shopping, or Web surfing. Read more…
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Public Reaction to Targeted Advertising
Posted on October 17, 2009
Dr. Joseph Turow, University of Pennsylvania
If you would like to learn what the public says about their attitudes toward behaviorally-targeted advertising, this audio interview is for you.
A recent study conducted by the University of Pennsylvania and the University of California at Berkeley concludes that a two-to-one majority of Americans do not want marketers to tailor advertisements to their interests. The 1,000-person survey further indicates that nearly 90% of us particularly object to anonymous tracking of our Web-surfing for purposes of creating behaviorally-targeted ads.
Our interview today is with Dr. Joseph Turow of the University of Pennsylvania who was one of the authors. Read more…
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YouTube Stretches its Lead
Posted on October 10, 2009
If you want to learn one way that YouTube is extending its competitive lead, even against rivals like Hulu, this video is for you.
If you watched last week’s video podcast as a stream from our website, you may have noticed that we switched to the YouTube player from our previous Flash player. The change reflects the fact that iPhones and iPods will not display native Flash streams. However, given YouTube’s popularity, Apple developed a special application enabling the units to display YouTube Flash videos. Since Apple has sold about 40 – 50 million of the devices, we want to make it as easy as possible for users to watch Inside Digital Media on their iPhones and iPod Touches. Read more…
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YouTube: The Billions Nobody Wanted
Posted on September 10, 2009
If you would like to learn why many industry observers underestimate the potential for streamed movie rentals from YouTube, this audio is for you.
Recently The Wall Street Journal revealed that YouTube is in discussions with selected Hollywood Studios to offer movie rentals as streams. While a number of industry observers conclude there’s not much opportunity here, we disagree. The pessimists gravitate toward three arguments.
First, they suggest that few consumers will pay to watch rentals on a computer screen. Second, they conclude that the video quality of streamed-through-the-browser video will not be good enough. Third, they assume that few YouTube users will pay for content. Read more…
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Apple Tablet Computer
Posted on August 20, 2009
Steve Lang
If you would like to learn why one expert thinks Apple will introduce a tablet computer and what it might look like, this interview is for you.
Our guest today is Steve Lang who blogs about the future of media at MadMaxMedia.com. Numerous observers speculate that Apple will introduce a tablet computer but Steve’s analysis seems cogent. Not only does he predict such a product, but he also believes that it will use an operating system much like the iPod Touch or iPhone, as opposed to the Mac-OS. As a result it will provide a bigger screen to experience the touch-sensitive icon-based interface that has reached close to 50 million users of the iPhone and iPod Touch. Read more…
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Yahoo Connected TV Widgets
Posted on July 21, 2009
Patrick Barry, Vice President, Yahoo
If you would like to learn about Yahoo’s plans to bring Internet applications to the TV, this interview is for you.
Our guest today is Patrick Barry who is Vice President of Yahoo’s Connected TV initiative. Yahoo offers TV-set manufacturers a software platform enabling viewers to access Internet applications via a TV remote unit typically provided by the set maker. The on-screen interface is similar to the iPhone or iPod Touch experience. Readers may watch a Yahoo-prepared demonstration here. Read more…
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Streaming Video to Clients & Prospects
Posted on June 2, 2009
Benjamin Wayne, CEO, Fliqz.com
If you would like to learn how to put video on your website that will stream via a player that has the look-and-feel of your own pages, this interview if for you.
If you host videos at YouTube and have them play through your website the YouTube brand is prominently displayed on the player. Thus, businesses that put video on their websites often prefer to host their own, or use a service that provides an “unbranded” player. One such vendor is Fliqz.com which specializes in white-label video services for businesses. In addition to providing an unbranded player, Fliqz also offers industrial strength streaming and viewer analytics. Read more…
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