Interviews with Digital Media Thought Leaders
Create Your Own Video Ad Network
Podcast Audio | Posted by Phil Leigh on May 17, 2008
If you would like learn how to create a customized network of video Websites where you can place video ads, this interview is for you.
Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video. YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery.
Categories: Podcast Audio
Tags: Ad Networks, digital media, How to Podcast, Internet Advertising, Internet video, Phil Leigh, podcasting, YuMe
Future of Video Advertising (Part 2 of 2)
Podcast Video | Posted by Phil Leigh on March 15, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 2 of 2)
Summary: In Part 2 of this two-part interview Jayant (CEO of YuMe Networks) demonstrates the remaining two ad formats which include clickable skins and shareable ads.
Next the interview proceeds to the question & answer session in which I ask questions that occurred to me during the demos and earlier discussion. Topics covered include (1) comparison of disruptive and non-disruptive ads, (2) competitive landscape, (3) the company’s operating history and performance statistics, (4) venture financing from Khosla Ventures and Accel Partners, and (5) YuMe’s targeted market. Read more…
Categories: Podcast Video
Tags: Accel Partners, digital media, Digital Video, Internet Advertising, Internet Media, Internet video, Jayant Kadambi, Phil Leigh, Vinod Khosla, YuMe
Future of Video Advertising (Part 1 of 2)
Podcast Video | Posted by Phil Leigh on March 13, 2008
If you would like learn what video advertising might be like in the future, this interview is for you. (Part 1 of 2)
Subject: Our guest today is Jayant Kadambi who is the CEO of YuMe Networks. His company is an Applications Service Provider (ASP) that places ads in digital video. YuMe offers a variety of ad formats including pre-roll, post-roll, mid-roll, overlays, player skins, and others. You can get a look at samples at their ad gallery. Read more…
