Interviews with Digital Media Thought Leaders
Third Generation Television: Third Catalyst (Long-Tail)
Podcast Video | Posted by Phil Leigh on January 26, 2009
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If you would like to learn how the growing abundance of Long-Tail content is driving consumers to get Internet Video on their televisions, this video is for you.
In earlier podcasts we demonstrated the first two catalysts. The first is the concept of a “Media Controller”, the initial version of which is the commonly available laptop computer. When a laptop is connected to the television, the TV functions as a giant monitor while the Internet-connected computer enables users to watch Internet Video in a lean-back experience with remote mouse and keyboard.
The second catalyst is the growing availability of popular TV shows and movies at ad-supported websites that are free to the viewer. The best example is www.hulu.com.
Today’s show is about the third catalyst which is the rising interest in Long-Tail content available on the Internet but not on conventional TV. The 5 billion monthly streams at YouTube are only one indication of just how massive the interest really is. Examples include out-of-syndication TV shows, older documentaries, personality interviews, and instructional videos.
Today’s show provides clips of three Long-Tail videos.
First is from an old documentary entitled The Ascent of Man. The narrator demonstrates how Pythagoras may have discovered the Pythagorean Theorem 2,500 years ago.
Second is an interview with Stephen Hunter who authored such novels as Point of Impact, Black Light, Hot Springs, A Time to Hunt, and 47th Samurai. Point of Impact was made into a movie entitled Shooter. The principal character in the novels is named Bob Lee Swagger who is a former Marine Corps sniper. During the interview Hunter comments that Swagger’s character is based upon a “real” guy named Carlos Hathcock.
The third clip from an interview with Hathcock himself.
Categories: Podcast Video
Tags: digital-media, Free TV Shows on Internet, Future of TV, Future-of-Television, Internet-video, Long-Tail
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and as the tail gets longer, recommendation technology becomes more important…First on Mars already has over 13,000 full length episodes from major networks indexed and running through our recommendation engine…and that’s in year 1 of the networks starting to put up their libraries. Imagine where its going.
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