Interviews with Digital Media Thought Leaders

Three Myths About Internet TV

Podcast Audio | Posted by Phil Leigh on March 9, 2009

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If you would like to identify three myths about Internet-Video-to-the-TV, this audio is for you.

First Myth. Although some consumers are connecting laptop computers to their TVs in order to get Internet Video on the sets, the phenomenon is inconsequential to the mass market.

This is a myth for two reasons.

First, the application is not as “geeky” as the uninitiated might suppose as evidenced by this video.

Second, the practice provides an irrevocable transcendent experience. Specifically, users become accustomed to having unlimited Internet access on the TV. Eventually, they conceptualize the TV as a dual-function device. In one context it is a traditional television and in another it is a giant monitor into the Internet Cloud. As such, it is a forcing-factor that will ultimately lead TV-set manufactures to provide browser-centric televisions.

Second Myth. The laptop-as-TV-Media-Controller application requires a lengthy cable from the TV to the living-room sofa where the user holds the laptop.

This is a myth because LogiTech fails to advertise that a wireless mouse and keyboard eliminates the cable.

Third Myth. Consumers won’t use the laptop-as-TV-Media-Controller application because they are intimidated by the appearance of a browser on the TV screen.

This is a myth because we’ve been surfing the Net for 10 -15 years. The browser is probably the most familiar software we use and most of use it daily. This video also demonstrates the familiar use of a browser on the TV.

This is Third Generation Television.

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Free Webinar: Five Catalysts for Internet TV

We will soon be offering a free 30 minute online Webinar to discuss the Five Catalysts that will drive Internet-Video-to-the-TV this year. Please email me if you are interested in attending. My email is phil(at)insidedigitalmedia.com